Leading British performance eyewear brand, SunGod, has today announced the appointment of Fusion Media as its UK PR agency. Using its position as a boutique communications agency, Fusion will help SunGod launch a new range to the UK market.
Founded only 7 years ago in 2013 from a crowdfunding campaign, SunGod has gone on to become established as one of the world’s leading performance eyewear brands. Co-founded by husband and wife, Ali and Zoe Watkiss, the British brand has grown quickly and now holds offices in London and the Swiss Alpine village of Verbier.
Focusing on the real needs of both athletes and everyday users SunGod has continually innovated, developing it’s range using some of the world’s best athletes that form its Pro Team. The company now offers a complete line of both performance and lifestyle sunglasses, as well as an extensive snow goggles range. Made from high-quality durable materials, all of SunGod’s products are sold directly to the consumer and come with a unique lifetime guarantee.
For over ten years, London-based Fusion Media has been focusing on PR & marketing communications for cycling, running and active brands. As a fully-integrated boutique agency, their portfolio of clients includes brands like the A.S.O, Red Bull, Evans Cycles, Wahoo, Shimano and Brompton. Their approach centres not only on taking specialist brands to a mainstream audience, but also solidifying their brands’ positions in the endurance sport marketplace.
Ali Watkiss, Founder at SunGod said: “We are really excited to start working with Fusion Media. As a boutique marketing agency with a deep knowledge of the cycling and the wider active markets, we feel that they are perfectly positioned to help SunGod reach new audiences in the UK as our company continues to grow quickly.”
Adam Tranter, Founder and Director at Fusion Media, added: “SunGod is one of the world’s most exciting eyewear brands at the moment, taking a disruptive approach with cutting-edge innovation to create a broad range of performance and lifestyle sunglasses. We are looking forward to helping launch their new product series to the UK market, and welcoming them to our portfolio of leading brands for active people.”
Source: Fusion Media