SunGod appoints Fusion Media as UK Communications Agency

SunGod appoints Fusion Media as UK Communications Agency

Leading British performance eyewear brand, SunGod, has today announced the appointment of Fusion Media as its UK PR agency. Using its position as a boutique communications agency, Fusion will help SunGod launch a new range to the UK market. Founded only 7 years ago in 2013 from a crowdfunding campaign, SunGod has gone on to […]

DITA Commission Emmanuel Adjei and Sevdaliza to Produce Short Film DUALITY

DITA Commission Emmanuel Adjei and Sevdaliza to Produce Short Film DUALITY

 Luxury designer eyewear brand DITA, release the next in their series of content films for their platform DITAWorld with ‘DUALITY’. Directed by Emmanuel Adjei and starring Iranian-Dutch singer, songwriter and producer, Sevdaliza the two-minute online film pushes the boundaries of art and commercial for the brand. The DITAworld platform brings the inspirations and aspirations […]

Ray-Ban’s Video Ad Uses ‘Ordinary’ Desk Items To Create Optical Illusions

Ray-Ban’s Video Ad Uses ‘Ordinary’ Desk Items To Create Optical Illusions

The team behind Never Hide Films has created this memorable ad for sunglasses brand Ray-Ban with anamorphic desk objects. Borrowing heavily from fellow YouTube user Brusspup, this “Super Clever Sunglass Illusion” features seemingly ordinary items on a desk, which turn out to be hyperrealistic anamorphic cut-outs when viewed from another angle. The only item on […]