Toyotathon Makes TV History with First 100 Second Commercial
![Toyotathon Makes TV History with First 100 Second Commercial Toyotathon Makes TV History with First 100 Second Commercial](https://marcommnews.com/wp-content/uploads/2017/12/Toyota_RS-701x394.jpg)
 Toyotathon is back for its 38th year with a 100-second holiday commercial, a first in the broadcast industry, that showcases a familyâs multigenerational story. âR+Sâ premiered November 28, on NBC during âThe Voiceâ in an isolated pod, with no other advertising or promotional spots surrounding it. This 100-second spot by Saatchi & Saatchi LA, […]