Citroën kicks off #BornAndre and goes searching for little Andrews, Andrés and Andreas born on the 4th of June

By on    Advertising, Latest, Marketing  

Citroën kicks off #BornAndre and goes searching for little Andrews, Andrés and Andreas born on the 4th of June

Citroën, and their agency Traction (BETC), launched #BornAndré to mark their official 100th birthday and paying homage to their founder André Citroën.  Citroën is a ‘human centric’ brand, putting people at the heart of their strategy, as told through their signature ‘Inspired by you’. The #BornAndré campaign is simple: if a child born on the 4th […]

Citroën launches a collection of scarves to commemorate the brand’s 100 year anniversary

By on    Advertising, Latest, Marketing, Media  

Citroën launches a collection of scarves to commemorate the brand’s 100 year anniversary

Citroën turns 100 years old in 2019. One hundred years at the forefront of technological advances and style trends when it comes to automobile design. The fact is that Citroën has always been a trendsetter when it comes to its vehicles. And to celebrate these 100 years, BETC/Havas has developed a special action that will take its fashion sense […]