Rediffusion Y&R harnessed an innovative idea to play with 1500 Dots through outdoor installation for Moods Condoms
Despite being the origin of Kamasutra, people in India are surprisingly shy to talk openly about sex thereby condoms. Only 5% purchase reflects the stigma attached as people are embarrassed to buy condoms. Moods being one of the largest selling condom brand in India, wanted to promote the use of condoms without making the consumer […]