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Home»Posts tagged with»27 Club

Lifeline turns The 72 Club on its head in new campaign by DDB New Zealand

By newsroom on October 9, 2018   Advertising, Latest, Marketing  

Lifeline turns The 72 Club on its head in new campaign by DDB New Zealand

 Lifeline has launched a new fundraising campaign, The 72 Club, which flipped the infamous ‘27 Club’ on its head. The ‘27 Club’ consists of a group of young musicians whose lives were tragically cut short. From that inspiration, The 72 Club was created to inspire all Kiwis to go on to live to 72 […]

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