METRO’s Third “Own Business Day” Campaign by Serviceplan Celebrates Business Owners

By on    Latest, Marketing, PR  

METRO’s Third “Own Business Day” Campaign by Serviceplan Celebrates Business Owners

 A holiday for the independent businesses: METRO’s “Own Business Day 2018” on October 9 gave special attention and appreciation to business owners around the world, who offered more than 380,000 specials to their customers on that day. In 24 METRO countries, several campaigns provided more visibility and attention for them. Highlights include the “The […]

METRO and Serviceplan turn 11 newborn girls into the youngest entrepreneurs in the world

By on    Latest, Marketing  

METRO and Serviceplan turn 11 newborn girls into the youngest entrepreneurs in the world

 METRO conducted the “International Own Business Study” in 10 countries with 10,000 participants in order to gain insights into how to further support independent businesses. The study also showed that women take a strong interest in entrepreneurship, with 45% dreaming of starting their own business. However, only 12% said it was ‘very likely’ that […]