Premium activewear brand Lagatta unveils new identity “for the women growing bolder”

By on    Advertising, Branding, Latest, Marketing  

- Activewear range for women aged 40+ reveals identity that defies stereotypes and moves brand into more positive, active space - Developed in partnership with Underexposed

Premium activewear brand Lagatta unveils new identity “for the women growing bolder”

 Lagatta, a premium activewear brand for women over 40, has unveiled a strong and bold new brand identity, created in partnership with Underexposed. With the belief that the industry has failed women over 40 by excluding them from design decisions and marketing activity, Lagatta founder Stephanie Reynders set out to create an activewear range for cool, […]

Studio Blvd empowers women to ditch New Year’s resolutions for Sweaty Betty

By on    Advertising, Latest, Marketing  

Studio Blvd empowers women to ditch New Year’s resolutions for Sweaty Betty

Studio Blvd launched the Goodbye Resolutions: Hello Empowerment campaign for British activewear label Sweaty Betty. The campaign challenges the conventions and pressures of new year’s resolutions and instead inspires women to feel empowered. The campaign which launched in January is set to continue with different empowerment mantras through February and March and features three influencers […]