Brands spent a total of $520.8m on Super Bowl ads this year – but was it a waste of money? According to research from effectiveness agency System1, for the best ads it’s an investment well worth making – but too much spend is still going on commercials which won’t grow brands and can’t justify the […]
The Chiefs may have won the 54th Super Bowl but it was Microsoft’s Be The One ad, starring the first woman Super Bowl coach, Katie Sowers, that scored a commercial touchdown, according to global effectiveness agency System1 Group. For the second year running, the tech leader came out on top of the scoreboard, garnering the […]
Effectiveness Agency System1 has released its annual Christmas Ad Top 10, from the industry’s most comprehensive testing program. The company tested over 70 different campaigns over the last month to find out which brand – big or small – made the most effective Christmas ad of 2019. System1’s benchmarking tool Ad Ratings predicts long- and […]