Meetrics: Ad industry losing £1bn a year as a result of ads not loading fast enough
![Meetrics: Ad industry losing £1bn a year as a result of ads not loading fast enough Meetrics: Ad industry losing £1bn a year as a result of ads not loading fast enough](https://marcommnews.com/wp-content/uploads/2015/10/iad_mobile_advertising-639x363.jpg)
Ads taking too long to load are costing the UK advertising industry the equivalent of £1bn a year, according to the latest figures released by European ad verification company Meetrics. The report by Meetrics found that around fifth of ads fail to load properly before a user has moved on, meaning they are never seen […]