Adsmart – Marketing Communication News

Sky Media launches Sky Analytics – TV’s new remote control for agencies and brands

By newsroom on July 4, 2019 Latest, Marketing, Media

From July 4, Sky Media will rollout Sky Analytics to both media agencies and advertisers, opening-up direct access to plan, report and evaluate elements of their TV campaigns for the first time. The release of the Sky Analytics online portal is the first phase on a roadmap to simplify execution and management of Sky’s cross-platform […]

Sky Media Hits 10,000 Milestone for Addressable TV Ad Campaigns

By newsroom on November 2, 2017 Advertising, Latest, Marketing, Media, Mobile

Sky Media has successfully broadcast the 10,000th ad campaign using its pioneering TV offering, Sky AdSmart, which launched in 2014 and gives advertisers the ability to target TV ad campaigns to specific audiences. Every two days a brand that has lapsed or never advertised on TV before selects Sky AdSmart to reach their target audience […]