The experienced executive will lead efforts to scale revenue and penetrate multiple markets as the fintech platform expands Revving, the fintech platform reshaping the financial infrastructure of adtech businesses, has appointed James Lovelace as its new Vice President of Sales. With over 20 years’ experience in the marketing and media industry, James joins Revving at […]
Vistar Media expands its investment in education, offering free, self-paced training to support marketers, media owners and self-service teams across EMEA Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, today announced the expansion of Vistar Academy to the EMEA region. This milestone brings free, high-quality training and certification programs to […]
Innovative ad format offers advertisers a new way to reach engaged audiences that delivers a 53% lift in unaided brand recall Samsung Ads has announced the launch of its GameBreaks ad format in the UK market, following a successful launch earlier this year in the US and Canada. Built natively for Samsung Smart TVs, GameBreaks […]
The European AdTech company also confirms it is working with 26 Telco partners that power its signal infrastructure across mobile and fixed-line environments Utiq, the European AdTech company providing Telco-powered infrastructure rooted in authentic, user-consented signals, today announced two major business milestones that confirm the scale, traction and technical robustness of its privacy-first solution. Just […]
The combined file, ideoOS, will power high-performance audience targeting, enrichment and matching across paid social and programmatic Customer acquisition specialist esbconnect has announced a partnership with data company Mdeg, which will see the two companies’ datasets merged to form the UK’s largest independent deterministic data provider for ID resolution and audience targeting solutions. The combined […]
Adtech Juice launches as an online adtech knowledge portal serving as a guide, handbook and glossary for the industry Global B2B adtech specialist PR agency The Digital Voice™ today launches Adtech Juice, a global online learning hub providing an essential service to the adtech industry. Designed to support brands, agencies and publishers as well as […]
VeraViews, has announced the official launch of the UAE’s first home-grown Ad Exchange and Supply-Side Platform (SSP), established to transform UAE’s digital advertising ecosystem and set a new gold standard for secure, accountable, and fraud-free programmatic advertising, including high-value video formats. At its core, an Ad Exchange is a digital marketplace that connects advertisers with available […]
In the first quarter, impact.com demonstrated its position as the leading partnership management solution globally by welcoming hundreds of leading brands to the platform, announcing the return of its Partnerships Experience event, relentlessly investing in its products, and winning multiple awards across the international industry. impact.com, the world’s leading commerce partnership management platform, announced today […]
Experienced executive will support the next phase of Sparteo’s growth Sparteo, the suite of data-driven advertising technologies powered by AI, has appointed Louis-Etienne Balleydier as its new Chief Legal Officer. Formerly Group General Counsel at Mirakl, Balleydier joins Sparteo with the mission of scaling and enhancing Sparteo’s legal operations in France and internationally to support […]
Leading B2B adtech PR agency clocks up an Employee Net Promoter Score (eNPS) of 100, with every employee surveyed recommending it as a place to work For the second time in succession, The Digital Voice™ has been hailed as an exceptional place to work in a survey of leading PR, communications, digital, integrated and full-service […]