ARSLA’s New Campaign, ‘A Finger for Hope,’ Asks ALS Patients to Flip Off the Disease, Literally

ARSLA’s New Campaign, ‘A Finger for Hope,’ Asks ALS Patients to Flip Off the Disease, Literally

Raising your middle finger usually takes half a second and almost no thought. Unless you have ALS. ALS is one of the few diseases that strips the body of its strength while leaving the mind completely intact. As muscles weaken, even the most basic gestures become difficult or impossible, starting with the upper body. A […]

‘The Simples Way To Saveʼ: Compare the Market launches new ‘Me Timeʼ campaign which celebrates giving time back to customers

‘The Simples Way To Saveʼ: Compare the Market launches new ‘Me Timeʼ campaign which celebrates giving time back to customers

Compare the Market has unveiled ‘Me Timeʼ, a playful new campaign created by global creative agency of record VCCP. The campaign stems from Compare the Marketʼs new brand platform, ‘The Simples Way to Saveʼ, showcasing how the digital comparison site saves customers money – and time – thanks to ‘AutoSergeiʼ. Following a legacy of storytelling […]

O Boticário releases Malbec Black Legend with two global football legends

O Boticário releases Malbec Black Legend with two global football legends

Fabio Cannavaro highlights Kaká’s legendary side in campaign created by AlmapBBDO for new Malbec fragrance launch In a year marked by narratives about excellence, with the eyes of the world turning to football, O Boticário, a Brazilian cosmetics company, is launching a campaign around Malbec Black Legend: a new, limited-edition fragrance celebrating a new era […]

Samsung brings the Victory Selfie to the Winter Olympics for the first time with new Milano Cortina 2026 campaign

Samsung brings the Victory Selfie to the Winter Olympics for the first time with new Milano Cortina 2026 campaign

Samsung has unveiled a new global Olympic campaign for the Milano Cortina 2026 Winter Olympics, marking the first time the Victory Selfie will appear at a Winter Games — and the first time it will be available for pair and team sport medal ceremonies. Following its debut at the Paris 2024 Summer Olympics, the Victory Selfie allows athletes […]

Lidl’s Highlights Hijack brings moments of greatness from Ladies Gaelic Football to new audiences with Folk VML

Lidl’s Highlights Hijack brings moments of greatness from Ladies Gaelic Football to new audiences with Folk VML

Building on a decade of LGFA sponsorship, Lidl Ireland’s Highlights Hijack campaign will replay brilliant moments from the history of the game in an unexpected way. Created with Folk VML, Lidl will hijack familiar media spaces with iconic LGFA highlights that audiences may have otherwise have missed – because greatness deserves to be seen. The campaign […]

ManyPets launches ‘Tailmates’ – a playful new brand platform celebrating the unbreakable pet-parent bond

ManyPets launches ‘Tailmates’ – a playful new brand platform celebrating the unbreakable pet-parent bond

Leading pet insurance brand ManyPets has partnered with creative studio 20(SOMETHING) on a new TV campaign built around the unbreakable bond between pets and their humans, and a distinctive visual idea of them sharing the same tail. The emotive new platform reframes pet insurance around life, love and the everyday moments that make pets a […]

Popular pairing Ross Kemp and Albert Einstein reunite to front the latest campaign for smart meters

Popular pairing Ross Kemp and Albert Einstein reunite to front the latest campaign for smart meters

Smart Energy GB continues its longstanding relationship with the much-loved Albert Einstein character to demonstrate that getting cheaper off-peak energy is easier than you think, with a smart meter. In a new campaign created by AMV BBDO, broadcaster Ross Kemp joins Einstein to show that if someone known for doing things the hard way can find […]

Panda Express Rings in Lunar New Year with an Animated Celebration of Tradition and Togetherness

Panda Express Rings in Lunar New Year with an Animated Celebration of Tradition and Togetherness

New short story from Opinionated and Academy Award-winning Passion Pictures takes viewers on a dreamlike journey through a young girl’s holiday wish. Panda Express, the family-owned pioneer of American Chinese comfort food, is welcoming Lunar New Year with a sweeping new campaign that celebrates togetherness, family, and the enduring role food plays in bringing people together. […]

NORD hijack human behavior to sell surveillance cameras in unexpected art co-lab.

NORD hijack human behavior to sell surveillance cameras in unexpected art co-lab.

”The campaign was so good it got stolen” is something many brands and agencies in Sweden have bragged about throughout the years. When art shows and museums advertise in the public space it usually means that the ad posters disappear – the ads get stolen and become wall decorations in people’s homes. Now Sweden’s biggest […]

McDonald’s launches “Pickle It Forward” – proving that pickle lovers and haters can still be friends

McDonald’s launches “Pickle It Forward” – proving that pickle lovers and haters can still be friends

A condiment has never felt more divisive – or more unifying. Pickles have become one of the most passionately debated toppings in recent years, as social feeds fill with outspoken pickle lovers while equally vocal haters remain in the shadows. Responding to this cultural divide, McDonald’s in the Nordics launches “Pickle It Forward”, a new […]

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