As Industry Is Consumed by Digital & AI, Windermere Doubles Down on the Human Element of Real Estate with New Campaign from PB&

As Industry Is Consumed by Digital & AI, Windermere Doubles Down on the Human Element of Real Estate with New Campaign from PB&

After a tumultuous year, the real estate world continues to grapple with challenges from all sides. New concerns about commissions and a devotion to automation, technology, and efficiencies over agents has led to real estate itself being seriously questioned as a desirable career path. This is why Windemere decided to go against the tide and devote their […]

Pilgrim’s Knocks the Boredom Out of Chicken with First Integrated Campaign for Bold New Nugget Lineup

Pilgrim’s Knocks the Boredom Out of Chicken with First Integrated Campaign for Bold New Nugget Lineup

Independent agency Terri & Sandy creates original song and video, “Put It In A Nugget,” in an effort to disrupt the chicken nugget category Chicken pioneer Pilgrim’s® is shaking up the lackluster grocery store nugget market with a bold new brand identity and digital-first campaign promoting its new line of flavor-forward nuggets. The campaign launches […]

DECATHLON UNVEILS THE WORLD’S FIRST ALTERNATIVE TO THE TRADITIONAL NEOPRENE WETSUIT MADE FROM 100% CERTIFIED NATURAL RUBBER IN AN INVENTIVE CAMPAIGN

DECATHLON UNVEILS THE WORLD’S FIRST ALTERNATIVE TO THE TRADITIONAL NEOPRENE WETSUIT MADE FROM 100% CERTIFIED NATURAL RUBBER IN AN INVENTIVE CAMPAIGN

New campaign developed by AMV BBDO hacks surf cameras to launch Yulex100, the first and only neoprene alternative wetsuit made from 100% certified natural rubber DECATHLON has taken an inventive approach to launch the revolutionary Yulex100, the first and currently only alternative to neoprene made from 100% certified natural rubber. Developed by AMV BBDO, the […]

Markham Yard Creates “Good Karma” Campaign for New York Blood Center Enterprises

Markham Yard Creates “Good Karma” Campaign for New York Blood Center Enterprises

Miami-based advertising agency Markham Yard is launching “Good Karma by the Pint,” an unorthodox new campaign to inspire people to donate blood on behalf of New York Blood Center Enterprises (NYBCe), a community nonprofit blood bank based in New York with donor centers in eight states. The largely digital campaign (Facebook, Instagram, YouTube, programmatic CTV, programmatic audio) launches June […]

Ben & Jerry’s Newest Brand Campaign Empowers Fans to ‘Make Some Motherchunkin’ Change!

Ben & Jerry’s Newest Brand Campaign Empowers Fans to ‘Make Some Motherchunkin’ Change!

Ben & Jerry’s is excited to introduce a new brand campaign created to inspire audiences to action: “Make Some Motherchunkin’ Change!” This marks Ben & Jerry’s first major brand focused campaign in almost a decade, the campaign taps into the ethos behind the company’s decades long heritage in activism and advocacy. The campaign was created in […]

WeRoad Invite Jack Grealish and James Maddison to Their Holiday Squad

WeRoad Invite Jack Grealish and James Maddison to Their Holiday Squad

Last Friday, England’s Men’s National Football team manager Gareth Southgate announced the squad he’ll be taking to Germany for the European Championship. Jack Grealish and James Maddison were notably missing from the team, both some of England’s most well-known players. They’re both also well-known for their holidays in Ibiza together.  So while they might not be […]

SPECSAVERS TRANSLATES ITS FAMOUS SLOGAN TO HELP FANS OF ALL NATIONS PREPARE FOR DODGY EUROS REFEREEING DECISIONS

SPECSAVERS TRANSLATES ITS FAMOUS SLOGAN TO HELP FANS OF ALL NATIONS PREPARE FOR DODGY EUROS REFEREEING DECISIONS

Today sees the launch of Specsavers’ Euros activity, ‘Should’ve Translations’, which helps fans of all nations prepare for the tournament by translating its famous slogan ‘Should’ve gone to Specsavers’ into the languages of all the countries taking part. The tongue-in-cheek ads ensure that supporters of every nation will be able to scream, cry or shout […]

McDonald’s and Leo Burnett celebrate young adults ownership of the brand, in new campaign ‘Make It Yours’.

McDonald’s and Leo Burnett celebrate young adults ownership of the brand, in new campaign ‘Make It Yours’.

McDonald’s and Leo Burnett UK have collaborated with 16-24 year-olds to create a campaign that celebrates the brand’s authentic role in British youth culture. It showcases the unique way young adults have naturally taken ownership of the brand and celebrates the many ways they have made an invite to McDonald’s all their own. As well […]

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