GIGACLEAR UNVEILS NEXT PHASE OF ‘THE GIGANAUT’ CAMPAIGN

GIGACLEAR UNVEILS NEXT PHASE OF ‘THE GIGANAUT’ CAMPAIGN

Gigaclear, the broadband provider specialising in rolling out full fibre to under-served rural communities in the UK, launches the next phase of its highly successful brand campaign “The Giganaut”, developed in collaboration with The Gate. Following the success of last year’s campaign, this new phase continues to leverage Gigaclear’s fluent device, The Giganaut, a visored […]

VERY’S FASHION OFFER RETURNS TO TV AFTER SEVEN-YEARS WITH ‘HAUS OF FLAMINGO’ FOR AUTUMN

VERY’S FASHION OFFER RETURNS TO TV AFTER SEVEN-YEARS WITH ‘HAUS OF FLAMINGO’ FOR AUTUMN

Very’s vibrant ‘Haus of Flamingo’ makes a bold comeback for autumn, promising even more confidence, swagger and sass in the retailer’s first fashion broadcast TV ad in seven years. The long-term fashion platform, developed in collaboration with The Gate, combines the sentiment of Very’s brand proposition, ‘let’s make it sparkle’; the energy of the retailer’s […]

Global “Always With You” Campaign by Party Land Puts JanSport in the Spotlight with Gen Z

Global “Always With You” Campaign by Party Land Puts JanSport in the Spotlight with Gen Z

Following a successful U.S. Back-to-School campaign, Party Land continues to engage Gen Z with a global strategy focused on humor found in life’s unremarkable moments Building on the momentum of its recent U.S. Back-to-School campaign, JanSport has launched a new global initiative to re-introduce America’s #1 backpack brand to a Gen Z audience worldwide. Created in collaboration with […]

Burger King presents Whopper Tattoo offering customers a unique way to enjoy the flame-grilled taste

Burger King presents Whopper Tattoo offering customers a unique way to enjoy the flame-grilled taste

Burger King, the home of the flame-grilled Whopper sandwich, creates tattoos with reward barcodes embedded inside to let more customers enjoy the newly upgraded Whopper introduced in South Korea last April. Coined ‘Whopper Tattoo,’ Burger King Korea launched a unique seasonal campaign as part of its ‘Flame-Grilled Taste’ project, which celebrated Burger King’s 40th anniversary entering […]

Novotel comes up with the “Best OOO Email Ever” to help reduce envy from people who aren’t on vacation

Novotel comes up with the “Best OOO Email Ever” to help reduce envy from people who aren’t on vacation

Created by AlmapBBDO, the initiative takes a funny, surprising approach to promoting discounts on the Novotel network Who’s never felt a twinge of jealousy and the desire to be “out of office,” too, when you get a vacation autoreply? With that in mind, Accor, the world leader in hospitality, and its ad agency, AlmapBBDO, put together an […]

Western Ski Town Collaborates with Colorado Musicians to Sing the Praises of Living “The Steamboat Way”

Western Ski Town Collaborates with Colorado Musicians to Sing the Praises of Living “The Steamboat Way”

Colorado’s Steamboat Ski Resort is on a mission to herald the joys of this western ski town, dramatically setting it apart from all other mountain destinations. Coming off the heels of their 60th anniversary, they’ve spent the last several years investing more than $200 million in transformative changes to the entire Steamboat experience to both preserve its […]

City of Boston Launches New “Get Your Pass In Gear”

City of Boston Launches New “Get Your Pass In Gear”

Campaign to promote reduced fare bike access, increase transportation access for local residents through the Boston Bikes Pass program Today, the City of Boston announced a new marketing campaign called “Get Your Pass In Gear” to encourage Bostonians to access fun, safe, and convenient transportation through Boston Bikes Pass, which provides free and discounted membership […]

Niantic Unleashes Monster Hunter Now Live-Action “Hunt Anywhere” Advertising Campaign

Niantic Unleashes Monster Hunter Now Live-Action “Hunt Anywhere” Advertising Campaign

National Marketing Blitz in Collaboration with Barrett Hofherr Marks First Major U.S. Campaign for Niantic’s Groundbreaking Real World Mobile Game The real-world AR company Niantic, in collaboration with creative advertising agency Barrett Hofherr, have launched the national “Hunt Anywhere” advertising campaign for mobile game Monster Hunter Now. The new 60-second live-action “Hunt Anywhere” spot underscores the fundamental joy […]

GUINNESS MAKES ITS PREMIER LEAGUE DEBUT WITH BIGGEST-EVER GLOBAL CAMPAIGN THAT CELEBRATES OUR LOVE FOR THE BEAUTIFUL GAME

GUINNESS MAKES ITS PREMIER LEAGUE DEBUT WITH BIGGEST-EVER GLOBAL CAMPAIGN THAT CELEBRATES OUR LOVE FOR THE BEAUTIFUL GAME

As millions of fans eagerly anticipate the opening weekend of the 2024/25 season, Guinness is launching its largest global campaign to date, marking its debut as the Official Beer and Official Non-Alcoholic Beer of the Premier League. The launch follows another successful year for the iconic black pint, which has achieved double-digit growth for the […]

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