February 2025 In regular Q&A sessions, Jenny Stanley, Managing Director at Appetite Creative explores the key challenges, trends and solutions facing experts from across the advertising and packaging industry. Asking five key questions per conversation, Jenny will look to learn more about her interviewee, their career, clients and give them a final word. This interview […]
VML, a leading integrated creative agency, today announces its appointment as the global strategic and creative agency of record for Generali, one of the world’s largest insurance and asset management providers. This significant win solidifies VML’s expertise in the financial services sector and its ability to deliver connected solutions for global brands. The company’s selection follows […]
The publishing giant is partnering with Brand Metrics to strengthen – and advance – its advertising measurement capabilities Hearst UK has announced a strategic partnership with Brand Metrics, a global leader in brand lift measurement technology. The partnership marks a significant milestone in Hearst UK’s commitment to delivering enhanced advertising accountability and effectiveness to its […]
Influencer-led social marketing agency Joybyte has won AOR duties for Silipint, a company that makes colorful, reusable silicone drinking cups, bowls, and straws. The agency will break its first work for the brand in February 2025. The scope of the work will encompass influencer and social media management. In terms of influencer management, Joybyte will handle everything from […]
Brand-new Multicultural Media Disruptor Reshapes U.S. Hispanic Youth & Healthcare Engagement with a Culture-First approach Relevant+, the independent culture media group redefining the U.S. Hispanic market, today announced unprecedented growth since its founding less than two years ago. In just 10 months, the company has achieved a 10X revenue increase, expanded its Fortune 500 client roster by […]
Aer Studios has been selected by Great Ormond Street Hospital Charity (GOSH Charity) to design and develop its Neverland website, following a competitive pitch. The appointment of the creative technology studio entails website design and development for the hospital’s Neverland brand. Launching in spring 2025, the new site will focus on bringing Neverland to life […]
Dave Newton joins from Future Plc following 20-year media career Active International, the global Corporate Trade company, has appointed experienced media professional Dave Newton as its first head of agency partnerships – North & Scotland. Newton joins from 10 years at Future Plc where, based in Manchester, he worked as business director. Newton’s media career spans more than 20 years […]
Wall’s, the iconic ice cream & frozen dessert brand will work with the agency to drive a fresh, social-first campaign for 2026 and onwards. Unilever has appointed 180’s Amsterdam office to its creative roster for the Wall’s ice cream brand, following a competitive pitch process. 180 will be joining other Omnicom agencies on the Unilever […]
Global leader in connected packaging, Appetite Creative, in partnership with Polytag and Digimarc, today released results from its fourth annual Global Connected Packaging Survey 2025. The research reveals a transformative year for the industry, with 88.8% surveyed stating that connected packaging will be increasingly important to the packaging industry in the next 12 months and […]
SHRM, the trusted authority on all things “work,” has selected Yes& for a major strategic initiative to craft powerful new Persona and Audience Journey Mapping programs. The work has begun and will conclude in the spring of 2025. Yes& has been engaged to help SHRM deepen their understanding of how to better anticipate audience needs and deliver […]