Southeastern Grocers Selects Net Conversion as Media Agency of Record

Southeastern Grocers Selects Net Conversion as Media Agency of Record

Independent marketing and analytics agency Net Conversion has been named “Media Agency of Record (AOR)” for Southeastern Grocers, LLC (SEG), parent company and home of Harveys Supermarket and Winn-Dixie. The agency will be responsible for media planning and buying, media analytics, and advanced analytics to deliver data-driven solutions that fuel customer loyalty, acquisition, and growth. Net Conversion’s selection followed a […]

Natural Light Partners with Richard Karn to “Go Craft”—And Taps Cornett to Lead the Charge

Natural Light Partners with Richard Karn to “Go Craft”—And Taps Cornett to Lead the Charge

Natural Light is making a bold new move in 2025—and no, it’s not launching a craft beer. Instead, the American-style light lager is embracing a different kind of craft by teaming up with 90s sitcom-star and home-renovation expert Richard Karn. As Natty’s official Craft Ambassador, Karn is helping DIY enthusiasts upgrade their spaces, starting with […]

Jung von Matt London boosts creative team with four new hires

Jung von Matt London boosts creative team with four new hires

Jung von Matt London has boosted its creative firepower with the appointment of two new creative teams. Senior team Joe Roberts and Doug Redfern, and junior team, Alexandra Smith and Emily McIntosh. Roberts and Redfern join the agency from Havas London. In their new role, they will report to ECD’s Charlie Hurst and Marcos Gemal […]

Humanaut Adds Big Green Egg to Its Client Roster

Humanaut Adds Big Green Egg to Its Client Roster

Independent ad agency and video-production company Humanaut will be ensuring that a great many Big Green Eggs will find homes just in time for summer’s peak grilling season. The campaign will highlight the brand’s highly anticipated rebrand and new positioning. The agency won the business in February, and the work will launch in May. Longtime fans love the Egg for […]

Momentum Worldwide Appoints its First-Ever Chief AI Officer, Jason Alan Snyder

Momentum Worldwide Appoints its First-Ever Chief AI Officer, Jason Alan Snyder

Strengthening Its Commitment to Innovation and IP-Led Growth and Applied AI for Brand Experience Global experiential agency Momentum Worldwide announces the appointment of Jason Alan Snyder as its first-ever Global Chief AI Officer, marking a transformative move in the agency’s commitment to delivering intelligent brand systems through responsible innovation. Snyder, who currently serves as Chief […]

Zoom Media UK partners with VIOOH to expand programmatic DOOH footprint across gyms and health clubs

Zoom Media UK partners with VIOOH to expand programmatic DOOH footprint across gyms and health clubs

Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a new UK-wide programmatic partnership with Zoom Media UK, a digital media owner renowned for owning and operating digital advertising within gyms and health clubs across the UK, the US and Canada. Zoom Media UK offers brands the opportunity to connect […]

Product of the Year Spotlight on… Keter

Product of the Year Spotlight on… Keter

In the latest from the Spotlight series, Christina Bouzala, Keter’s Head of Marketing UK&I, reveals the brand’s ‘outside of the box’ thinking that led to a triumphant win in POY 25’s ‘Garden Lifestyle’ category… Tell us about your winning product and why it resonates with the consumer. Our marketing slogan ‘Looks Like Wood. Feels Like […]

404 Design & Innovation Strengthens Creative Leadership with Three Strategic New Hires

404 Design & Innovation Strengthens Creative Leadership with Three Strategic New Hires

Award-Winning Brazilian Creative Studio Adds Executive Creative Director and Acclaimed Creative Duo “Carchelle” to Product Team 404 Design & Innovation, the award-winning creative company founded in Brazil, today announced the addition of three key creative leaders to its Product team: Executive Creative Director Ariane Polvani and the renowned creative duo Carlos Yanke and Michelle Gorodski, […]

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