Social Media Effort Shows How Superiority Of 100% Pure Fiber Internet Proves Cable Service Competitors Are Equivalent Of Junk Mail Bray & Co., the independent, award winning, full service creative agency focused on helping brands Rise Above, has launched a shrewd and innovative online campaign that promotes Fidium Residential Fiber Internet by offering a delightful […]
MoodBoost enables brands and agencies to find and select media environments based on audience emotion, with early campaigns showing performance increases of up to 43% DAIVID, the creative and media intelligence engine, today launched MoodBoost, a new solution that can boost media performance by up to 43% by helping advertisers choose where to place ads […]
amma.family, a global mobile service and one of the world’s largest communities for pregnant women and their families, has acquired a 51% stake in Buzzaar, a Dutch agency specialising in word-of-mouth marketing. For amma.family’s commercial partners, the deal opens new ways to work with a highly targeted audience of expectant and new parents; for families, […]
New report shows how brands like KFC, Rexona and Samsung have rapidly evolved their creator marketing strategies Global socially-led creative agency We Are Social has launched a new report, We Are Social Decodes: The New Creator Operating Model, aimed at helping brands dismantle outdated silos within their creator marketing strategy. With 81% of Gen Z […]
Global socially-led creative agency We Are Social has appointed Jeff Bowerman as Executive Creative Director in the UK. Bowerman joins from digital agency DEPT, where he served as Executive Creative Director across the UK and Ireland for six years, overseeing creative, design, social, production, and creative technology teams. Bowerman will now lead We Are Social’s […]
The Chartered Institute of Marketing (CIM) has launched The Pitch 2027, CIM’s annual global student competition, inviting entries from students and universities worldwide. Now in its sixteenth year, the competition is part of CIM’s The Marketing Club, a global community that provides students with exclusive access to the resources and support to help them develop […]
Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with TuMedio, a leading outdoor advertising company, expanding programmatic access to premium DOOH inventory across Spain and Portugal. The partnership delivers access to more than 500 digital screens, generating 320 million monthly impressions. TuMedio’s network spans a diverse […]
Social House, the integrated growth agency partnering with ambitious brands across beauty, fashion, food and beverage, and technology, has expanded its senior creative leadership with the appointment of two high-profile executives. Kelson Berkus joins as executive creative director and Sam Shaw as creative director, strengthening the agency’s creative vision as it continues to build a […]
Assertive Yield announced the strategic expansion of its team with two senior appointments: Shez Iqbal as Senior Director, Global App Monetisation, and Jack Watt as Lead Sales Engineer, EMEA. The hires mark a significant step in Assertive Yield’s continued expansion and global growth, strengthening its technical and commercial capabilities across the app ecosystem and European […]
F5 Shanghai and Leagas Delaney deepen their creative alliance between China and the world As Chinese brands move from exporting products to building global brands, and international brands seek deeper cultural relevance in China, F5 Shanghai and Leagas Delaney are turning a years-long collaboration into a close cross-border creative alliance. For the new generation of […]