Today, VIOOH, a leading premium global digital out-of-home (DOOH) supply-side platform, announced a strategic partnership with Adams Outdoor Advertising, one of the nation’s largest out-of-home media companies, expanding programmatic access to premium digital billboard inventory across the United States. The Adams Outdoor network spans 14 states, providing programmatic access to more than 460 digital billboards […]
Interbrand, the world’s leading brand consultancy, today unveiled their annual Best Global Brands report, revealing a widening gap between brands that are turning brand strength into growth and those relying on reputation alone. The total value of this year’s ranking stands at $3.87 trillion, up from $3.58 trillion a year ago – an increase of […]
The Royal National Institute of Blind People (RNIB) has today announced the appointment of Challenger agency, VCCP Blue as its creative agency of record following a competitive pitch. RNIB, the Royal National Institute of Blind People, is the UK’s leading sight loss charity. They offer practical and emotional support to blind and partially sighted people, […]
The Strategic Investment from DMG expands Complementary Portfolio of Companies at the Intersection of Brand, Culture, and Entertainment Driftwood Music Group (“DMG”), a family-owned investment and operating platform focused on Brand, Culture and Entertainment announced the acquisition of SoStereo, a leading music and sonic strategy company making brands sound as good as they look. The […]
We Are Social is driving forward a centralised approach for paid social performance content, and select campaigns across key European and Middle Eastern markets for Deliveroo. To deliver this, the account will be serviced by a cross-market team leveraging We Are Social’s network across its UK, Italy, France, and Dubai offices. Together, they will cover […]
Daawat Extra Long Grain Basmati Rice Some brands ‘sow the seeds’ of success and hope for the best. Daawat plants them with care, tends them for years, then lets them age like fine ‘champagne’. We went behind the scenes at LT Foods brand Daawat to hear from UK Managing Director Anmol Arora about the long […]
Today, creative industries educational charity The Challenger Academy, global integrated agency VCCP, and global in-house marketing transformation company, OLIVER, have announced a new partnership with The King’s Trust for this year’s ‘Biggest Pitch of the Year’ – giving young people across Staffordshire and Nottingham the opportunity to create a brand campaign for the charity. Now […]
We Are Social, the socially-led creative agency, and Meltwater, the global leader in actionable intelligence for PR, communications and marketing teams, have released Digital 2027, their latest annual report on social media and digital trends worldwide. Digital 2027 reveals major milestones in artificial intelligence and social media adoption, with more than a third of the […]
Promotions bolster Fitzco’s creative leadership, recognizing the leaders behind some of the agency’s recent award-winning work FITZCO, an award-winning, full-service marketing agency and part of the BCG Worldwide agency network, today announced the promotions of Ashlyn Taylor and Cat Sheehan to Creative Director. The promotions come amid a period of significant momentum for Fitzco, including double-digit […]
Quiet Storm has been appointed to the creative roster at Greggs, the UK’s leading food-on-the-go brand, working across their advertising and retail activation throughout the year. The appointment reunites the agency with Zoe Harris, now Customer and Marketing Director at Greggs. Having previously worked successfully together at On The Beach, with an ambition to bring […]
