CreatorOS, the creator marketing platform that has powered campaigns for brands including McDonald’s, Three, Crocs, Subway and Channel 4, is today launching Nutcake, an AI-powered assistant designed to help brands and agencies run creator marketing faster, smarter and with less manual effort. This marks a significant evolution for the business, founded in 2020 by Tim […]
Saatchi & Saatchi has today announced three new creative hires within CCO Franki Goodwin’s team. Patrick Silla joins as Associate Creative Director, having risen through the ranks at Wieden+Kennedy, working on Heinz’s multi award-winning “It Has to Be” campaign, and iconic brands, Ford and Nike. Silla has also held roles at Beyond, where he worked […]
Yes& has promoted Chrissie Koeppen to senior VP, Innovation, and Beth Yezzi to senior VP, Digital, reflecting the agency’s expanded focus on AI, digital strategy and integrated innovation. The promotions support a broader push to strengthen capabilities across the agency and help clients navigate increasingly complex marketing and technology challenges. Together, Koeppen and Yezzi will lead […]
International production company BSWT Films flexes creative muscle with signing of Tomás Peña, Pedro Pinto and Joaquín Luna in tandem with recent rebrand International production company BSWT Films has bolstered its roster of talent with the signing of three new directors. The move is aligned with the company’s renewed future focus on culture defining work, music-led and […]
New partnership reflects the industry’s shift toward creator-led marketing and supports the development of a robust affiliate program for gaming creators impact.com, the global infrastructure for partnership-driven commerce, today announced that it will power Minecraft’s first-ever affiliate program, making it easier for creators to earn from the Minecraft content they already share with their communities. The program […]
Rival has been named to The Sunday Times Best Places to Work 2026 list in the Small Organisations category, following an anonymous employee survey conducted in partnership with workplace engagement platform WorkL. Published annually by The Sunday Times, the programme recognises organisations across the UK for employee engagement, workplace culture and employee experience. According to WorkL survey data […]
Independent Performance Media agency ROAST has announced the appointment of Nicole Palmieri as its new Head of Digital PR. Palmieri joins to lead a specialist Digital PR department, specifically designed to navigate the shift from traditional link-building to the era of Generative AI and LLMs (Large Language Models). Palmieri joins ROAST following a highly successful […]
Cornett, a female‑owned independent media & marketing agency, has been selected by Conagra Brands, home to North America’s most iconic food brands, as its Strategic Media Execution Partner. Conagra is rebuilding its media and marketing model to enhance speed, transparency, and strategic integration. This work includes bringing strategy and digital activation in‑house, establishing a Marketing Center […]
Funkin Cocktails, home to both its ready-to-drink range and its professional-grade cocktail ingredients brand, has appointed independent creative agency, Impero, to work across its Funkin Cocktails RTDs and Funkin Pro Cocktails businesses. The appointment spans two key projects: A campaign for Funkin Cocktails Nitro RTDs and the development of a new positioning, brand world and […]
The move taps into a flexible approach to online media for the independent agency’s Milan and London clients Independent creative agency DUDE has created an official partnership deal as a minority stakeholder with Kotton Media, to integrate creative and media for clients in one seamless partnership. The new arrangement expands the range of services and […]