InMobi, a leading provider of content monetisation and marketing technologies that help businesses fuel growth, has announced the acquisition of Quantcast Choice, a consent management platform (CMP) designed to help publishers seamlessly align with the rapidly changing global privacy regulations. This strategic acquisition reinforces InMobi’s commitment to bolstering its privacy management platform for mobile app and […]
“Until is such a smart concept’, said Neil Dawson. “It can catapult the businesses of independent wellness professionals to a whole new level. It gives them and their customers access to the very best in facilities and does so in a flexible way that suits them. Working on a fresh, new concept like this is […]
Primark, the international fashion retailer, has appointed VCCP as its global branding and creative agency partner following a three-way competitive pitch process. As Primark ramps up its expansion across new markets, channels and products and grows its brand across Europe and the US, VCCP has been tasked with creating a global creative platform that brings […]
Independent creative agency Pereira O’Dell has hired Juliana Constantino, former Global Creative Product Lead at Meta, as Executive Creative Director. Constantino spent over 8 years at Meta, her first five at Facebook and later Instagram, ultimately leading global creative product for the Instagram Creative Lab. Most notably in 2017, she led the go-to-market strategy for […]
After an extensive selection process, Wien Nord Serviceplan, the full-service creative agency headquartered in Vienna, has been chosen to work on new ways of communication for the Austrian National Tourist Office. After several years without a full-service creative agency, the Austrian National Tourist Office (ANTO) initiated a Europe-wide search in December 2022 with the aim […]
Europe’s largest independent agency network and winner of the Cannes Lions 2022 “Independent Network of the Year”(1) has reported a substantial increase in revenue for the 2022/2023 fiscal year. Despite global economic downturns, the group continues to grow, fuelled by its commitment to internationalization, digitalization, and its unique, integrated House of Communication approach. The Serviceplan […]
ABBOTT LYON, thebespoke jewellery companyis delighted to announce it has appointed St Luke’s as its lead creative agency following a competitive pitch, which was run internally. Abbott Lyon was recently named in the Sunday Times’ list of the 100 fastest growing companies in the UK. St Luke’s remit for Abbott Lyon will include development of a new brand creative platform […]
By Emma Ralphs, Brand Strategist at Butterfly Cannon Creating brand merchandise is not a new venture. We’ve long seen brands put their logo on anything from tote bags to t-shirts. But recently, there has been a shift in how merchandise is perceived, making the seismic shift from ‘tacky’ to ‘trendsetting’. Far from being relegated to […]
Wunderman Thompson welcomes Chloe Grindle as Creative Director. Reporting to UK Executive Creative Director, Tom Drew, Chloe brings a wealth of global and brand experience to help deliver Wunderman Thompson’s integrated offering for global clients including Avon and Costa Coffee. Last September Wunderman Thompson was named global agency of record for the leading coffee brand, […]
New partnership provides independent brand lift data to highlight the effectiveness of brand advertiser campaigns Global ad tech company, Brand Metrics, which helps publishers measure the effectiveness of digital advertising, has developed a pioneering partnership with leading lifestyle publisher, mindbodygreen, highlighting the importance of context in advertising, and how this can help to build brands, […]
