ShowHeroes Group, a global leader in digital video advertising and CTV solutions, today announces the acquisition of Vidds, an AI-powered video creation and editing platform, for an undisclosed sum. Founded in 2020 by Ed Thomas and Andrew Walters, Vidds has gained recognition for simplifying and accelerating the video creation process, empowering creators with advanced AI tools […]
AKQA announce the promotion of Luiza Baffa to Managing Partner. Prior to her appointment, Luiza served as Managing Director in São Paulo. Under Luiza’s leadership, AKQA Casa (São Paulo) has expanded its global footprint, working on high-profile projects across London, the US, Mexico, and Brazil. On her promotion, Luiza said: “We believe in the power of […]
tms, a global leader in technology, marketing and sourcing has appointed Mike Cieplak as its new Chief Financial Officer. Cieplak will assume the role following the retirement of Chuck McDonough. Chuck McDonough, who has been with tms (formerly The Marketing Store) since October 2013, will retire after more than a decade of leading the company’s […]
With less than a week to go till the final deadline for entries, Product of the Year managing director, Helga Slater, takes us behind the scenes and reveals ‘what it takes’ to win one of the UK’s most coveted awards. In a sentence? We are the largest consumer-voted award for product innovators – a champion […]
Ad tech veteran’s consultancy to drive growth for the audience curation specialist in the US market Multilocal has appointed industry veteran Zach Rosen as Fractional General Manager to lead its expansion into the US market. Zach, Founder and Principal at the ad tech growth consultancy, Supernova, brings over fifteen years of experience in driving revenue […]
The GumGum Platform™ and Mindset Graph™ connect contextual, attention, and creative to deliver relevant, privacy-respecting ads that enhance user experience and empower brands to drive outcomes GumGum, the contextual-first technology leader transforming digital advertising, today announced the launch of the GumGum Platform, a flagship solution that unifies its three main product lines: GumGum Contextual, GumGum […]
The partnership will enable non-endemic ad partners to present online customers with relevant offers at checkout Nectar360, which operates the UK’s largest and most recognised coalition loyalty programme in Nectar, and a Retail Media Network that spans Sainsbury’s and Argos has partnered with Rokt, the leading e-commerce company using machine learning and AI to make […]
Omnicom Media Group (OMG), the media services division of Omnicom (NYSE: OMC), has named Dylan Mouratsing UK Managing Director of its Annalect data and analytics division. In his new role, Mouratsing, who joins Annalect following his tenure as Global Chief Data Officer and Partner at WPP’s T&Pm agency, will oversee the design and delivery of data and […]
D&AD, the globally renowned non-profit which represents the pinnacle of creative excellence, proudly announces the appointment of Kwame Taylor-Hayford as its new President for the 2024/2025 term, succeeding Jack Renwick. This appointment represents a pivotal moment in the organization’s expanding influence in the United States as Kwame is the first D&AD President based in New […]
New creator platform will streamline relationships and communications with influencers, simplify campaign management, and provide flexible payment options to creators impact.com, the world’s leading partnership management platform, today announced it will power the creator technology for VistaPrint to streamline direct relationships with creators and influencers. The program will provide access to valuable performance insights, and […]