GYK Antler, a full-service marketing and advertising agency, announced the addition of Paula Serafino as Media Director. In this new role, Serafino will oversee the agency’s growing media practice – which works with brands like Sweet Baby Rays, Cedar’s Hommus and New Hampshire Travel & Tourism – and offers media planning and buying services for […]
Leading UK stroke charity the Stroke Association has appointed Fanclub PR following a competitive pitch as its PR agency to launch a major new campaign and its first TV advertisement. The agency will be developing and executing a fully integrated campaign to elevate the charity and its cause via influencers, curated content and a live […]
Kodiak, a footwear brand founded in 1910 in Canada that specializes in safety, lifestyle and cold weather footwear, announced that it has tapped Mechanica, a strategic and creative agency based in Newburyport, Massachusetts, to handle all branding efforts. Mechanica is tasked with developing the positioning of Kodiak through intelligence gathering and creative strategy to help […]
Ultimate are delighted to have been chosen by The Seashell Trust for an exciting rebranding campaign and can’t wait to assist in rejuvenating the charity’s existing brand. The Seashell Trust is one of the oldest charities in the North-West and is dedicated to changing the lives of children and young adults with complex and severe […]
Design-driven creative agency, Standard Black, announced that they are welcoming a new Creative Director, Scott Niemczura, effective immediately. Niemczura will be overseeing art direction and copy on projects across the agency portfolio. He joins a veteran creative team at Standard Black and will work alongside Partners / Executive Creative Directors, Eric Lobb and Jared Tomlinson. […]
Ogilvy UK appoints Helen Matthews to the newly created position of Chief People Officer. In her role, Helen will serve as the guardian of the agency’s employee experience, ensuring Ogilvy UK has the right offering and culture in place to attract, nurture and grow the best talent across the industry. She also joins the agency’s leadership […]
Luxury male fashion brand The Chapar has engaged ClickTap Media, the digital division of Media Agency Group, to help drive consumer awareness and increase sales for the personal styling business. ClickTap Media won a competitive pitch run by the London based brand and will be targeting males that “know what they want” and have a […]
Young & Laramore announced three new clients across the fashion, spirits and sports categories. It has been named agency of record for fashion brand, The Danes NYC; Hotel Tango, a nationally distributed spirits brand based in Indianapolis; and Paddletek, the market leader in pickleball paddle and gear manufacturing. The Danes, a fashion label founded by […]
Encore Digital Media, the audience-first programmatic partner which works for brands such as Land Rover, Vodafone and Epson, launches its Finance division, a highly targeted programmatic service aimed at the finance industry. In conjunction with its expansion, the agency has appointed John Perry as Head of Finance to lead and grow the team. Perry joins […]
Dan Colley has joined VCCP’s retail division as Executive Creative Director. He will oversee the output of the agency, working with clients such as Shell, Canon, Domino’s, McArthurGlen and O2. Colley joins from Cherry London where, as Executive Creative Director, his focus for the last year has included an award-winning loyalty program for online retailer […]