PPA expands digital presence with the appointments of its first Head of Digital and Chair of The Digital Collective and AI taskforce

PPA expands digital presence with the appointments of its first Head of Digital and Chair of The Digital Collective and AI taskforce

The PPA today announces the appointment of Mel McVeigh as its first Head of Digital to support members digital growth strategies. McVeigh is an experienced product and technology leader, multi-disciplinary visual artist and arts trustee at Photoworks UK. Working in collaboration with Sajeeda Merali, PPA CEO, McVeigh will be responsible for shaping, creating and implementing […]

UK Stop Ad Fraud Coalition group (UKSAFC.org) joins the Conscious Advertising Network (CAN)

UK Stop Ad Fraud Coalition group (UKSAFC.org) joins the Conscious Advertising Network (CAN)

UKSAFC will work with C.A.N.’s 180+ members in working to break the economic link between advertising and harmful content The UK Stop Ad Fraud Coalition (UKSAFC) group – a collection of advertising professionals, policymakers, technology providers and agencies committed to tackling all forms of advertising-funded crime and fraud in the United Kingdom – has been […]

SeenThis Uses Scope3 to Model the Emissions of Its Ad Technology

SeenThis Uses Scope3 to Model the Emissions of Its Ad Technology

Scope3 Data Shows that SeenThis Technology Emits Less Carbon Than Conventional Ad Serving Adaptive streaming specialist SeenThis has contributed its data to and published its ad formats in the Scope3 collaborative sustainability platform. Users can now select SeenThis formats and discover their emissions directly in the Scope3 UI. SeenThis has built their solution on streaming […]

Sid Lee London adds award-winning creative talent to sport team

Sid Lee London adds award-winning creative talent to sport team

Sid Lee London, the recently formed specialist sport hub of global group Sid Lee, has added further creative firepower to its growing team with two senior hires. Laura Randall, previously Creative Director at Iris where she led the agency’s work with adidas, assumes responsibility for the creative output of Sid Lee London; delivering client work […]

Wilkinson Sword repositions as ‘The Blade Masters’ in new comedic campaign

Wilkinson Sword repositions as ‘The Blade Masters’ in new comedic campaign

Wilkinson Sword, the heritage brand part of the Edgewell portfolio, has launched ‘The Blade Masters since 1772’, a major repositioning campaign to humorously showcase the brand’s 250-year expertise in blades. Created by the independent creative agency, Pablo, the new campaign will launch across Wilkinson Sword’s 29 European markets and represents the brand’s most significant marketing […]

We Are Social hires Thibault la Droitte as Director of Influence

We Are Social hires Thibault la Droitte as Director of Influence

Global socially-led creative agency We Are Social has hired one of the industry’s leading figures in influencer marketing, Thibault la Droitte, as director of influence in the UK, elevating the agency’s reputation as a leader in the space. La Droitte will be responsible for overseeing all aspects of influencer marketing for We Are Social, with a focus on […]

Stop & Shop Names Curiosity as Creative AOR

Stop & Shop Names Curiosity as Creative AOR

Independent Cincinnati agency wins top grocery retailer following competitive review Stop & Shop, a leading grocery retailer operating nearly 400 stores across New York, New Jersey, Connecticut, Massachusetts, and Rhode Island, has named independent agency Curiosity its new creative agency of record. The decision follows a multi-agency review process led by Mercer Island Group. Curiosity […]

Jellyfish continues its creative investment across US, as Mayumi Tatsuta joins as VP Creative

Jellyfish continues its creative investment across US, as Mayumi Tatsuta joins as VP Creative

Leading global digital marketing business Jellyfish, announces the appointment of Mayumi Tatsuta as Vice President of Creative, based in Los Angeles. This marks the first strategic move under the leadership of Global Executive Creative Director, Jo Wallace, who joined Jellyfish at the end of last year, bringing a wealth of experience across award-winning creativity. With […]

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