Mindshare’s Adam Fulford to join Proximity London as chief strategy officer

Mindshare’s Adam Fulford to join Proximity London as chief strategy officer

After an international search, Proximity London has named Adam Fulford as its new chief strategy officer (CSO). Joining from Mindshare, Fulford will report directly into CEO, Gabrielle Ludzker. A proven strategist and leader, Fulford brings a wealth of experience to his new role, having worked both client-side and across all key agency sectors including digital, […]

Mirum US welcomes new VP of UX

Mirum US welcomes new VP of UX

Mirum US has announced the appointment of Valerie Jencks as its new VP of UX. This is a new role for Mirum in the US and has been created to help the agency make tangible progress in developing its UX practice. Amanda Seaford, CEO, Mirum US says: “Leading innovation, establishing common tools and practices, growing […]

Publicis Media UK to introduce radical new way of working for 2,500 employees

Publicis Media UK to introduce radical new way of working for 2,500 employees

Publicis Media will introduce a more agile and flexible working culture across the company’s agency brands and practices from April next year. The move will revolutionise the working day for all employees and will become effective following Publicis Media’s move to Television Centre in White City. The company’s Next Generation Board (NGB) were tasked by […]

New ad platform Bagboard partners with 2,000 retailers to change OOH landscape

New ad platform Bagboard partners with 2,000 retailers to change OOH landscape

New eco-friendly advertising platform Bagboard has signed up more than 2,000 London-based retailers ahead of its official launch in 2019. These include boutique cafés and stores, alongside well-known independents associated with Nisa, Londis and Costcutter. Bagboard distributes premium paper bags featuring advertising creative to independent retailers. The bags, which are free to consumers, are heavyweight […]

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