Every Halloween, we celebrate fear — monsters, ghosts, and things that go bump in the night. This year, Aktion Baum (a German NGO with a vital mission: to prevent further forest decline) used this opportunity to invite people to face a real horror story — the silent disappearance of Germany’s forests (one-third of the country […]
For this year’s Arbor Day, Aktion Baum launches a visually stunning campaign staged by FRASER, which will be rolled out in print, (D)OOH, cinemas, and on social media with a media volume of more than one million euros for three weeks. One-third of Germany’s area (11.4 million hectares) is covered by forests. The official annual […]
