REVEALED: CUTHBERT CROWNED NATION’S FAVOURITE ALDI PRODUCT

REVEALED: CUTHBERT CROWNED NATION’S FAVOURITE ALDI PRODUCT

He’s the delicious chocolate insect that spawned a host of imitators, skydived for charity from 40,000ft and even appeared in a High Court case – and now Aldi’s famous Cuthbert has been named by shoppers as the UK’s favourite all-time Aldi product. The supermarket, which opened its first UK store in Birmingham in 1990, asked […]

CLARION CAPTURED BEHIND THE SCENES FOR C4 SHOW ‘ALDI’S CHRISTMAS SECRETS’

CLARION CAPTURED BEHIND THE SCENES FOR C4 SHOW ‘ALDI’S CHRISTMAS SECRETS’

Clarion will feature as part of brand-new Channel 4 show, Aldi’s Christmas Secrets, airing Monday 18th December at 9pm. The communications agency is captured behind the scenes as it brainstorms, plans and executes the nation’s first ever bottomless Pigs in Blankets Restaurant, after being briefed by Aldi to create brand love in the run up […]

ALDI AND KEVIN THE CARROT JOIN FORCES WITH PINTEREST TO CREATE THE FIRST SECRET BOARD CAMPAIGN

ALDI AND KEVIN THE CARROT JOIN FORCES WITH PINTEREST TO CREATE THE FIRST SECRET BOARD CAMPAIGN

Aldi and Kevin The Carrot have teamed up with Pinterest to celebrate their new festive campaign. Leveraging a series of Pinterest’s new ad formats for the first time such as Lead ad, Premiere Spotlight and Breakthrough video, Aldi’s campaign also marks a category-first by featuring a secret board, giving users the chance to access a […]

Aldi opens Bottomless Pigs in Blankets Restaurant in Supermarket First

Aldi opens Bottomless Pigs in Blankets Restaurant in Supermarket First

To make sure that Aldi had the news agenda all wrapped up for Christmas, the Clarion team set-about ideating and developing the nation’s first bottomless Pigs in Blankets Restaurant – the ultimate experience for pig in blanket enthusiasts. Located in North London’s Camden Passage (N1), the exclusive restaurant will allow fans to Press for PIBs and indulge in a six-course menu of Aldi’s biggest pigs in blankets range to date. Better yet, the menu […]

Aldi’s Christmas Ad Named The Nation’s Favourite

Aldi’s Christmas Ad Named The Nation’s Favourite

Aldi’s most recent Christmas spot (2020) featuring Kevin the Carrot has been crowned Britain’s Favourite Ad of 2020. The supermarket takes the title from John Lewis which was named as 2019’s number one. The annual ranking compiled by London-based System1,  the global experts in advertising effectiveness, and broadcaster ITV, has revealed that, with a whopping 5.8 […]

YouTube U.K. Ads Leaderboard: Christmas Edition 2020

YouTube U.K. Ads Leaderboard: Christmas Edition 2020

Today YouTube announced its Christmas Ads leaderboard, with a few surprises within the top 10. 2020 has been a year full of the unexpected, and this year’s Christmas leaderboard is no different with Smyths Toys hitting the top spot previously held by John Lewis. The top five positions are held this year by JD Sports, Aldi, […]

ALDI launches integrated campaign – #gemeinsamgehtalles – to thank employees in the wake of Coronavirus in Germany #TogetherEverythingIsPossible:

ALDI launches integrated campaign  – #gemeinsamgehtalles – to thank employees in the wake of Coronavirus in Germany #TogetherEverythingIsPossible:

ALDI SÜD and ALDI Nord in partnership with McCann Germany launched a joint TVC to thank their more than 83,500 employees, who are making extraordinary efforts in the current crisis, calling for unity and support. The TVC’s unusual style is adapted to the new Corona-reality: selfie videos of employees in ALDI stores and hundreds of […]