Global consultancy Prophet today announced the results of the third annual Brand Relevance Index ®, a ranking of the most relevant brands in consumers’ lives today. Apple and Google maintained their standings as the top two most relevant brands in the UK for the second year. New entrants in the top ten: Android, Dyson and […]
China has become the first nation to embrace facial recognition technology to authorise digital payments following an innovative play by Alibaba to ease queues in local KFC restaurants. The so-called ‘smile to pay’ service has been introduced in the city of Huangzhou as part of a trial with the chicken chain to boost the customer […]
Online payment services provider Alipay and Ogilvy & Mather Advertising/Shanghai have partnered to launch a new digital campaign comprised of a series of humorous online video ads that introduce Alipay’s one-click daily payment functions, including bill pay for mobile phones, utilities, credit cards as well as splitting checks amongst friends. The videos show how Alipay […]