Novotel comes up with the “Best OOO Email Ever” to help reduce envy from people who aren’t on vacation

Novotel comes up with the “Best OOO Email Ever” to help reduce envy from people who aren’t on vacation

Created by AlmapBBDO, the initiative takes a funny, surprising approach to promoting discounts on the Novotel network Who’s never felt a twinge of jealousy and the desire to be “out of office,” too, when you get a vacation autoreply? With that in mind, Accor, the world leader in hospitality, and its ad agency, AlmapBBDO, put together an […]

Hours of sleep turn into products, trips, and even cash in rewards program for drivers

Hours of sleep turn into products, trips, and even cash in rewards program for drivers

Initiative is designed to promote safer roads and better health for professionals who drive for a living In a move to make Brazil’s roads safer, Volkswagen Caminhões e Ônibus is teaming up with Livelo – the country’s biggest rewards program – to create an initiative to monitor truck drivers’ hours of rest along shipping routes nationwide […]

Wonder Women Tech presents the world’s first in-game police station, where reports have a real-world effect

Wonder Women Tech presents the world’s first in-game police station, where reports have a real-world effect

Service in GTA RP will help players being harassed or targeted by violence to file police reports without leaving the game, in a groundbreaking initiative to ensure justice both online and in the real world After countless surveys have shown the degree of hostility faced by women in the gaming world, Wonder Women Tech (WWT), […]

O Boticário reproduces the original scent of Guanabara Bay, in Rio de Janeiro, in a fragrance that underscores the urgency of the debate around threatened natural reserves

O Boticário reproduces the original scent of Guanabara Bay, in Rio de Janeiro, in a fragrance that underscores the urgency of the debate around threatened natural reserves

In a project created by AlmapBBDO, the beauty brand, a leader in recycling in Brazil, recreates the scent of the bay before it was polluted and calls for better waste management and environmental preservation through the fragrance “Extinto”. The initiative will continue on to another four continents According to the UN, every year, over 2 […]

O Boticário’s Christmas campaign addresses the issue of artificial intimacy and encourages people to connect on a genuine level

O Boticário’s Christmas campaign addresses the issue of artificial intimacy and encourages people to connect on a genuine level

Developed by AlmapBBDO, the film, set to “I’ll Be There”, by the Jackson 5, invites people to “Make Your Love Present” and fully experience everyday life In an era of overstimulation, being fully present is increasingly rare, and “artificial intimacy”– the phenomenon in which we neglect relationships and our routines – has a direct impact on […]

Volkswagen campaign is an instant hit and goes viral in Brazil after using AI to reunite a legendary singer, 41 years after her death, with her daughter in an unprecedented duet

Volkswagen campaign is an instant hit and goes viral in Brazil after using AI to reunite a legendary singer, 41 years after her death, with her daughter in an unprecedented duet

On the day it was released, the film, created by AlmapBBDO, was a Twitter Trending Topic for over 24 hours and racked up over 50 million organic views online The campaign by AlmapBBDO which used artificial intelligence to reunited Elis Regina, one of the greatest Brazilian singers of all time, with her daughter Maria Rita, […]

It’s payback time, Germany. Brazil sends 7 Gols back to Germany

It’s payback time, Germany. <strong>Brazil sends 7 Gols back to Germany</strong>

It’s only fitting that the most popular car in Brazil is called Gol, the Portuguese word for Goal. And it’s also only fitting that, during the World Cup, AlmapBBDO and Volkswagen are sending 7 Brazilian-made, 2014 edition Gols back to Germany, in an effort to reset the balance of the footballing universe after the stunning […]