O Boticário’s Christmas campaign addresses the issue of artificial intimacy and encourages people to connect on a genuine level

O Boticário’s Christmas campaign addresses the issue of artificial intimacy and encourages people to connect on a genuine level

Developed by AlmapBBDO, the film, set to “I’ll Be There”, by the Jackson 5, invites people to “Make Your Love Present” and fully experience everyday life In an era of overstimulation, being fully present is increasingly rare, and “artificial intimacy”– the phenomenon in which we neglect relationships and our routines – has a direct impact on […]

Volkswagen campaign is an instant hit and goes viral in Brazil after using AI to reunite a legendary singer, 41 years after her death, with her daughter in an unprecedented duet

Volkswagen campaign is an instant hit and goes viral in Brazil after using AI to reunite a legendary singer, 41 years after her death, with her daughter in an unprecedented duet

On the day it was released, the film, created by AlmapBBDO, was a Twitter Trending Topic for over 24 hours and racked up over 50 million organic views online The campaign by AlmapBBDO which used artificial intelligence to reunited Elis Regina, one of the greatest Brazilian singers of all time, with her daughter Maria Rita, […]

It’s payback time, Germany. Brazil sends 7 Gols back to Germany

It’s payback time, Germany. <strong>Brazil sends 7 Gols back to Germany</strong>

It’s only fitting that the most popular car in Brazil is called Gol, the Portuguese word for Goal. And it’s also only fitting that, during the World Cup, AlmapBBDO and Volkswagen are sending 7 Brazilian-made, 2014 edition Gols back to Germany, in an effort to reset the balance of the footballing universe after the stunning […]