European TV Industry Calls for Urgent Change to Advertising Metrics
![European TV Industry Calls for Urgent Change to Advertising Metrics European TV Industry Calls for Urgent Change to Advertising Metrics](https://marcommnews.com/wp-content/uploads/2019/03/TV-Metrics-2-701x394.jpg)
New initiatives for TV advertising measurement, data and metrics are urgently needed, say nine in 10 TV industry executives (93%), if the European TV industry is to remain competitive. This is the main finding from Adobe, Alphonso, Sky and TVBeat’s latest report – ‘Next Generation TV Metrics and Data Strategies: Priorities for the European TV Industry’ […]