TBA Worldwide, a collective of strategically aligned, data-fueled advertising agencies and specialty marketing firms—including Brandon, a boundary-pushing creative marketing agency redefining what it means to be results-obsessed—today announced that it has acquired SaleSurf Growth. The latter is a performance-driven Amazon marketing agency empowering direct-to-consumer brands to grow through strategic Amazon marketplace optimization. Founded in 2022 by Anthony […]
June 2024 In regular Q&A sessions, Jenny Stanley, Managing Director at Appetite Creative explores the key challenges, trends and solutions facing experts from across the advertising and packaging industry. Asking five key questions per conversation, Jenny will look to learn more about her interviewee, their career, clients and give them a final word. This interview […]
‘The Grit’ is the advert debut from BAFTA nominated director Molly Manning Walker and is a celebration of confidence, spirit and sheer quality in the women’s game today, featuring real football players The advert kicks off Amazon’s integrated brand campaign and will run across Broadcast TV, Video On Demand, Cinema, Online Video, Social and Out […]
Appoints four world-class gaming specialists to serve gaming clients in EMEA and APAC Trailer Park Group, the global leader in entertainment marketing and content production, has announced that its industry-leading gameplay video production and marketing studio, Dark Burn Creative (DBC), is expanding to Europe with an active presence based in London. The move allows Dark Burn Creative […]
DLMDD, the creative sound branding agency, has worked with Amazon to produce a heart-warming cover version of The Beatles track “In My Life” for the retailer’s holiday campaign. Launching today, the campaign film, titled Joyride, features an emotive, orchestral arrangement of one of John Lennon’s most personal songs “In My Life”. The arrangement was created […]
The advert tells the story of three life-long friends reviving the joy of their youth atop a snowy hill, proving that joyful moments are made even more special when they’re shared This film kicks off Amazon’s integrated “Joy is shared” festive brand campaign and will run across Broadcast TV, Video On Demand, Online Video and […]
ByAmazon, the own-brand grocery offering from Amazon, is tempting tastebuds and challenging preconceptions of the brand’s food credentials in a light-hearted new campaign developed by independent creative agency Red Brick Road. The campaign introduces the brand line ‘Food too, who knew?’ letting shoppers know that the Amazon they rely on every day is now – […]
Today sees the launch of a new division for integrated marketing agency, Fiora, as its Amazon Consultancy opens its doors. Partner James Quin will head up the new offering, drawing on over a decade’s experience advising on Amazon sales. Fiora has offices in Bristol and London and works with clients including Subway, Haribo and Wessex Garages. “The clear market leader, Amazon sales show no indication of slowing down as we continue to emerge […]
Brand New Galaxy’s first North American acquisition creates a unique global agency able to help clients scale e-commerce marketing business
Brand New Galaxy (BNG), one of Europe’s fastest-growing privately-owned holding companies, announces acquisition of content26, a digital agency providing many of the world’s most recognized brands with advertising and content on Amazon. Brand New Galaxy continues to increase its global footprint with expansion into North America through acquisition of content26, a digital agency headquartered in […]
