VANGUARD, one of the world’s largest investment companies, has taken over Europe’s biggest advertising canvas, London’s IMAX, with its award-winning ‘V for Value’ campaign created by AML Group. Launched in February 2020 across TV, digital, OOH, radio and print the campaign is designed to bring value to investors – communicating Vanguard’s commitment to low cost, good value […]
AML Group has today announced the appointment of Philippe Crump as Head of Content, in a move that will accelerate growth of the agency’s content marketing offer. Having delivered successful programmes for a number of leading businesses including: AXA, Pictet and Nomura - the agency anticipates increased demand in 2021 from existing and new clients.
Philippe joins from the Omnicom content marketing agency, Specialist, where he led the set-up and operation of global content newsrooms and content marketing programs for brands such as Zurich Insurance, Siemens and SITA For Aircraft. Commenting on joining AML he says: “I am really looking forward to helping AML continue their growth in the coming […]
The Big Exchange is the UK’s first actively-managed social, environmental and impact investment platform. Co-founded by The Big Issue and a coalition of 23 industry partners including AML Group, Aberdeen Standard, Alliance Bernstein, FNZ and Deloitte – it’s a big step towards a more inclusive financial system. The Big Exchange gives people an opportunity to […]
Hobie Walker, head of wellbeing at AML Group, explores new ways of working amid the recent tiered lockdown measures.
Looking back, the transition into lockdown earlier in the year happened very quickly – like a “hand-brake turn”, as someone in the office put it. Within three days of moving into our brand-new Shoreditch offices, we were all out and working from 28 different home offices. Huge adjustments had to be made quickly, which caused […]
Weatherbys Private Bank has appointed London-based creative agency AML Group to redesign and rebuild its customer-facing website. Appointed following a competitive pitch, the agency will start the process by conducting research amongst stakeholders and an in-depth audit of the current site performance followed by phase two activity that will include UX, design concepts, content and SEO. The new […]
WHEN OTHERS SAY ‘NO’ BIBBY SAY ‘NOW’
Bibby Financial Services (Bibby) has launched a B2B campaign created by London-based creative agency, AML Group, that communicates the organisation’s ongoing commitment to supporting SMEs. Accounting for 50% of turnover in the UK private sector and three-fifths of employment, SMEs are the backbone of the UK economy and many are currently weathering unprecedented challenges and […]
Lockdown hire boosts senior team
London-based ad agency, AML Group, has today announced the appointment of Sheena Shah to the role of Financial Director. Sheena joins from the specialist marketing agency, TLC Worldwide, where she was Global Group Financial Controller and prior to that she held the role of Financial Controller at Fallon London. “Sheena joins us in unprecedented times and is our second lockdown […]
AML Group counters the current crisis by adding Dan Wright as Senior Copywriter to boost its growing creative team. Dan, who joins the agency today, previously held the role of Creative Group Head at LIDA/M&C Saatchi where he led award-winning campaigns for clients including: Blackrock, IKEA, Invesco, Mini, Royal Mail and Vodafone. Prior to LIDA/M&C Saatchi Dan was a copywriter at Partners Andrews Aldridge. “Dan is one […]
Provocative campaign responds to global sustainability issues
London creative agency AML Group has created an uncompromising and provocative campaign for Robeco, Dutch-based global leader in sustainability investing. The print and digital campaign features four executions with bold headlines that confront the big issues around sustainability including globalisation, deforestation, plastic pollution and the internet as a surprising source of carbon emissions. Headlines like Profit Will Save The Planet and The Climate has A […]
Global investment giant's TV ad shows UK its true colours
Vanguard 30sec Master-HD from aml on Vimeo. The campaign was created by London-based agency AML Group. It kicks off with a 30” TV spot that brings to life Vanguard’s unique low-cost, uncomplicated investment offer and features people from all walks of like making the ‘Vanguard V for value’ sign. “Vanguard stands for value to investors […]