LAB harnesses expertise in psychology and behavioural science to launch digital campaign for Citrix
LAB worked with Citrix to develop a campaign using psychology and neuroscience principles.
Digital agency LAB, part of the LAB Group of agencies, is partnering with Citrix, the global digital workspace leader, in Europe to launch a major digital campaign. The campaign is designed to drive conversation with a digitally savvy audience in key verticals, including financial services, retail and professional services, through hyper-personalisation. LAB has worked with Citrix to develop a tool which invites people […]