New integrated campaign brings skincare culture to the bathroom as Andrex launches the UK’s first clinically proven toilet tissue to help protect intimate skin. Campaign marks the latest evolution of the Andrex ‘Get Comfortable’ platform, spanning social, earned, influencer, paid media, retail and experiential. We Are Social leads the creative and social strategy, collaborating with […]
Brand collaborated with agency partner FCB London and developer PRELOADED There’s a toilet training crisis in the UK. Over the last decade, the age that kids leave nappies behind has risen from 12-18 months to 3-4 years*, with more than nine in 10 teachers reporting having at least one child in class who is not […]
Kimberly-Clark’s Andrex has teamed up with WaterAid for the Toilets Change Lives initiative, shedding light on a global crisis that is affecting billions worldwide. The initiative highlights the global sanitation crisis faced by 2.3 billion people around the world and has already transformed the lives of thousands of people by constructing new or renovating existing […]