M&C Saatchi Tel Aviv Turns Billboard Construction into Cage for Non-Profit Organization, Herzelia Loves Animals

M&C Saatchi Tel Aviv Turns Billboard Construction into Cage for Non-Profit Organization, Herzelia Loves Animals

M&C Saatchi Tel Aviv has launched a simple but innovative campaign for Israeli animal charity, Herzelia Loves Animals, using a billboard construction to demonstrate the caged lives that many cats and dogs are subject to. In Israel, many non-profit organizations care for tens of thousands of abandoned cats and dogs. However, the cages in which […]

Stray dog finds street solidarity in Blue Cross TV ad

Stray dog finds street solidarity in Blue Cross TV ad

A stray dog singing a sorrowful version of Gloria Gaynor’s ‘I Will Survive’ features in the latest TV and online ad for the Blue Cross animal charity. “I will survive” is the first ad Blue Cross has produced since it appointed M&C Saatchi to its integrated ad account in 2013. The spot opens on a […]