Design for Change Series 2 – Color Me Up

During the last few months we have all seen a host of changes in both our professional and personal lives — some for good, others less positive. This unique situation has forced many of us to re-appraise our approach to work and indeed our priorities more broadly. Inspired by the opportunities to think and behave differently, Anthem Worldwide's Amsterdam and Brussels team have been exploring how packaging design can be used to help influence positive change across different categories. This six part series uses insight and purpose driven concept design to challenge the status quo, elicit behavioural change and improve the user experience — providing new opportunities for brands to create more meaningful and valuable connections with their consumers. Part 2 in the series looks to shake up the sea of sameness packaging design in the home hair colouring aisle.

Design for Change Series 2 – Color Me Up

Color Me Up’ is a conceptual in-home hair coloring packaging design, on a mission to inspire change: to disrupt the swathe of category uniformity we bear witness to across all markets.  The inspiration behind the design began with a deep dive into the category, resulting in some incredible statistics; 85% of women color their hair at […]

Flipz Gets a Unicorn-Themed Pack Makeover via Anthem!

Flipz Gets a Unicorn-Themed Pack Makeover via Anthem!

Anthem Worldwide, the global creative agency, has continued its partnership with pladis, the global snacking company behind some of the UK’s most-loved snacks, to develop packaging designs for an exciting new special edition variant for Flipz, the chocolate covered pretzel snack. Building on the unicorn craze that has swept the country, pladis UK&I have responded […]

Anthem Adds a Dash of French Flair to London with Teisseire Pop-up Cocktail Experience

Anthem Adds a Dash of French Flair to London with Teisseire Pop-up Cocktail Experience

Anthem Worldwide, the global creative agency has partnered with Britvic, the British producer of soft drinks to launch a three-day brand awareness and trial event in London. The agency currently works with Teisseire as its lead activation, social and content agency. The Teisseire brand is nearly 300 years old and is famous in France for […]

Anthem Turns Jaffa Cakes ‘Lemon & Lime’ For McVitie’s

Anthem Turns Jaffa Cakes ‘Lemon & Lime’ For McVitie’s

Anthem Worldwide, the global creative agency has continued its partnership with McVitie’s owner, pladis group to create packaging designs for a limited- edition line extension to the much-loved Jaffa Cakes brand. Following Jaffa Cakes’ packaging refresh in 2017 celebrating consumers’ unique approach to eating the product, also created by Anthem, pladis group briefed the agency […]