With Jersey 24, Brahma and Bahia wear the #NumberOfRespect and invite other teams to join the campaign

A Soccer Club from Salvador heads the movement against the taboo in soccer and Brahma takes the initiative to more teams around Brazil. Botafogo, Fluminense, Santos and Flamengo teams are the first to join. The action was created by agency Africa

With Jersey 24, Brahma and Bahia wear the #NumberOfRespect and invite other teams to join the campaign

Last Tuesday (28), the defender Fl├ívio, who plays for Bahia, entered the pitch wearing a jersey featuring number 24. An apparently simple action, but that is still risky in the world of Brazilian soccer due to a taboo that is long updated and in need of revision. The stigma surrounding the number was originated in […]