New Report From Anzu and Lumen Unveils Gaming’s Untapped Potential for Attention-Driven Advertising

New Report From Anzu and Lumen Unveils Gaming’s Untapped Potential for Attention-Driven Advertising

A new report launched during Cannes Lions reveals the findings from a two year study into the impact of attention on digital advertising formats The world’s most advanced in-game advertising platform Anzu, and Lumen Research, the global attention technology company, have today announced the results from an extensive two year study into the impact of attention on […]

Gamers Spend Twice As Long Viewing Intrinsic In-Game Ads Compared To Other Digital Channels, Reveals New Research From Lumen and Anzu

New research shows in-game ad campaigns drive extremely high levels of attention, with players viewing in-game ads for 2.9-seconds vs. Lumen’s 1.5-second benchmark

Gamers Spend Twice As Long Viewing Intrinsic In-Game Ads Compared To Other Digital Channels, Reveals New Research From Lumen and Anzu

The world’s most advanced in-game advertising platform Anzu.io, and Lumen Research, an attention technology company, have today revealed collective results from research carried out together across a series of mobile and PC campaigns over the past 12 months, examining the power of attention within intrinsic in-game advertising. The study used Lumen’s cutting-edge eye-tracking technology to […]