Agency Is Uniquely Devoted to Outdoor Life After a competitive pitch, TBA Outdoors has been named AOR for family-owned outdoor store Mountain Sports. It’s easy to understand why the popular Mountain Sports brand selected TBA Outdoors; every person at the agency is seriously obsessed with the great outdoors—literally and figuratively. It is, of course, in their name. “Choosing […]
Independent Cincinnati agency wins top grocery retailer following competitive review Stop & Shop, a leading grocery retailer operating nearly 400 stores across New York, New Jersey, Connecticut, Massachusetts, and Rhode Island, has named independent agency Curiosity its new creative agency of record. The decision follows a multi-agency review process led by Mercer Island Group. Curiosity […]
After a 10-year partnership, America’s first franchised QSR chain, A&W Restaurants and its advertising agency of record, Cornett, are renewing their vows. As a franchisee-owned company with more than 500 restaurants in the United States, A&W periodically evaluates all partners to ensure its operators are receiving the best support. Cornett recently participated and won A&W’s marketing RFP. A&W Restaurants, […]
Cossette has been appointed the new Global AOR for BRP. The agency will support BRP’s global brands including Ski-Doo, Sea-Doo, Can-Am, Alumacraft and Manitou, and lead marketing strategies across Europe, the Middle East, Africa and Latin America, with a specific focus on the US market. “Elevating BRP’s iconic brands globally is at the core of […]
- Integrated marketing and communications agency wins social, PR and content brief –
Pilot Lite has appointed integrated marketing and communications agency The 10 Group to launch w’air– a sustainable clothing care disruptor – across social, PR and content following a competitive pitch. w’air, the simple, hand-held device that uses pioneering hydrodynamic technology to clean clothes in an easier, more effective, eco-friendly way, will formally launch in May, supported […]
The Very Group, the UK’s largest integrated digital retailer and financial services provider, has appointed Grey London as its creative agency following a competitive pitch. The brief covers Very.co.uk, the group’s largest and fastest growing brand, and Littlewoods.com. Launching in autumn 2020, the first campaigns will cover multiple channels including digital, experiential and ATL in […]
After a closely contested multi-agency pitch, WPP’s VMLY&R India has been appointed the Agency-on-Record (AOR) for Colgate-Palmolive’s digital communication business. The agency’s scope will encompass digital campaign planning, creative thinking, social listening and establishing Colgate-Palmolive’s leadership position in the categories of Oral Care and Personal Hygiene in India, across all digital platforms. The new win will […]
Miami-based indie shop GUT has been chosen to lead creative for the PHILADELPHIA brand as its agency of record. GUT worked with the PHILADELPHIA brand in 2019 on a project basis and launched the talked-about campaigns like “Bagel that”, a device that can turn anything into a bagel, and the hilarious Thanksgiving conspiracy theory “Wait, is that a Cheesecake?” “We are extremely honored for the trust that the PHILLY team […]
Leading holiday park operator Away Resorts has appointed Zone as their lead web design and build agency. The review was run through Creativebrief. Founded in 2009, Away Resorts operates six leading resorts in the UK including Whitecliff Bay in the Isle of Wight and Sandy Balls in The New Forest. In May 2019, they were […]
Will Manage All Broadcast, Digital and Print Planning and Buying
TaylorMade Golf, a leading manufacturer of high-performance golf equipment, announced today that the company has selected INNOCEAN USA (INNOCEAN) as its Agency of Record to handle all media planning and media buying responsibilities for the brand. Following a formal review period starting at the end of 2018, the account was awarded to INNOCEAN in September […]