Industry leader Jenny Stanley releases updated connected packaging book addressing US regulatory transformation and AI-driven consumer experiences

Industry leader Jenny Stanley releases updated connected packaging book addressing US regulatory transformation and AI-driven consumer experiences

Creative technology studio Appetite Creative today announced the release of the updated edition of ‘Connected Packaging: The Game-Changing Marketing Tool’. Authored by Managing Director, Jenny Stanley, the expanded 316-page guide addresses the seismic regulatory shifts transforming the US market, as well as breakthrough AI and gaming technologies redefining consumer engagement. The updated edition features three […]

Five questions with Jenny Stanley and TK Packaging Consulting

Five questions with Jenny Stanley and TK Packaging Consulting

September 2025 In regular Q&A sessions, Jenny Stanley, Managing Director at Appetite Creative explores the key challenges, trends and solutions facing experts from across the advertising and packaging industry. Asking five key questions per conversation, Jenny will look to learn more about her interviewee, their career, clients and give them a final word. This interview […]

Five questions with Jenny Stanley and GS1

Five questions with Jenny Stanley and GS1

July 2025 In regular Q&A sessions, Jenny Stanley, Managing Director at Appetite Creative explores the key challenges, trends and solutions facing experts from across the advertising and packaging industry. Asking five key questions per conversation, Jenny will look to learn more about her interviewee, their career, clients and give them a final word. This interview […]

Industry leader Jenny Stanley launches comprehensive book on connected packaging in Spanish

Industry leader Jenny Stanley launches comprehensive book on connected packaging in Spanish

‘Connected Packaging: The Game-Changing Marketing Tool’ offers in-depth insights into the future of brand-consumer interactions Creative technology studio Appetite Creative today announced the launch of ‘Connected Packaging: The Game-Changing Marketing Tool’ now available in Spanish. Authored by Managing Director, Jenny Stanley, a pioneer in the connected packaging industry, her comprehensive guide offers fresh perspectives on this […]

Five questions with Jenny Stanley and Colgate-Palmolive

Five questions with Jenny Stanley and Colgate-Palmolive

In regular Q&A sessions, Jenny Stanley, Managing Director at Appetite Creative explores the key challenges, trends and solutions facing experts from across the advertising and packaging industry. Asking five key questions per conversation, Jenny will look to learn more about her interviewee, their career, clients and give them a final word. This interview is with […]

Refreshed Asahi Beverages Philippines connected packaging delivers bigger and better wins

Refreshed Asahi Beverages Philippines connected packaging delivers bigger and better wins

Goodday, a cultured milk drink owned by Asahi Beverages Philippines and distributed by Universal Robina Corporation in the Philippines, has once again partnered with global leader in connected packaging, Appetite Creative to revisit and refresh its 2024 interactive connected packaging experience, now with over 22 million codes hidden under caps or labels. The Magical Japan […]

Five questions with Jenny Stanley and Digimarc

Five questions with Jenny Stanley and Digimarc

April 2025 In regular Q&A sessions, Jenny Stanley, Managing Director at Appetite Creative explores the key challenges, trends and solutions facing experts from across the advertising and packaging industry. Asking five key questions per conversation, Jenny will look to learn more about her interviewee, their career, clients and give them a final word. This interview […]

AIPIA launches Interactive Brand Packaging Network to transform packaging into dynamic media channel

AIPIA launches Interactive Brand Packaging Network to transform packaging into dynamic media channel

The AIPIA, Active & Intelligent Packaging Industry Association, today announced the launch of the Interactive Brand Packaging Network (IBPN), a pioneering new initiative to establish packaging as a recognised media and consumer engagement channel. The IBPN aims to create an industry-wide ecosystem that elevates packaging from purely a product container into a strategic media asset […]

Five questions with Jenny Stanley and IHS Solutions

Five questions with Jenny Stanley and IHS Solutions

March 2025 In regular Q&A sessions, Jenny Stanley, Managing Director at Appetite Creative explores the key challenges, trends and solutions facing experts from across the advertising and packaging industry. Asking five key questions per conversation, Jenny will look to learn more about her interviewee, their career, clients and give them a final word. This interview […]

Five questions with Jenny Stanley and AIPIA

Five questions with Jenny Stanley and AIPIA

February 2025 In regular Q&A sessions, Jenny Stanley, Managing Director at Appetite Creative explores the key challenges, trends and solutions facing experts from across the advertising and packaging industry. Asking five key questions per conversation, Jenny will look to learn more about her interviewee, their career, clients and give them a final word. This interview […]

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