Fueling expansion into entertainment-led content for the independent agency Today, independent integrated agency, Trouble Maker Group, announces that it has acquired branded entertainment production studio, ‘The Outfit’ as part of its ongoing strategy to provide entertainment-led content to brands. With a stellar list of client work including; Channel 4, HelloFresh, Ring, McDonald’s and Estée Lauder, award-winning The Outfit […]
ShowHeroes Group, a global leader in digital video advertising and CTV solutions, today announces the acquisition of Vidds, an AI-powered video creation and editing platform, for an undisclosed sum. Founded in 2020 by Ed Thomas and Andrew Walters, Vidds has gained recognition for simplifying and accelerating the video creation process, empowering creators with advanced AI tools […]
Effective immediately, London-based marketing consultancy Rival has acquired Boston creative shop HeyLet’sGo! The new, integrated entity provides end-to-end marketing consulting services that – in addition to Rival’s strategy, media, and data and media expertise – now includes world-class creative and production offerings. The move reunites HeyLet’sGo Founder/CCO Tim Cawley and Rival Co-Founder Eric Fulwiler who worked […]
Havas today announces the acquisition of French data consultancy firm TED Consulting. Specialized in all aspects of digital transformation, TED consulting will join the organization under Havas Media Network to enhance its use of data through unique expertise in AI powered hyper-automation, creating a first-of-its-kind range of optimization solutions for clients. Founded in 2016 by […]
UK-based Wilderness will join Havas Play, supercharging Havas’ global social offering and enhancing existing capabilities to help clients better connect with their audiences through meaningful content and experiences. Havas today announces the acquisition of Wilderness, bringing deep social marketing expertise to Havas globally and enhancing the existing social media services offered within Havas Village London, […]
The deal is part of a new corporate venture capital program launched by Fedrigoni to identify start-ups to accelerate its innovation process and acquire new technologies into the group. SharpEnd was founded in 2015 as the world’s first Internet of Things (IoT) agency, with a mission to help brands evolve their products, packaging and customer […]
Splendid Communications continues to grow its client base and capabilities with the acquisition of streetwear fashion and action sports specialists, DIY Creative. The team joins Splendid Communications today, bringing a roster of clients including DC, Impala, Quiksilver, Roxy and Shiner. Set up in 2017 by husband and wife creative duo – Kylie Griffiths-Wilson and Carl […]
InMobi, a leading provider of content monetisation and marketing technologies that help businesses fuel growth, has announced the acquisition of Quantcast Choice, a consent management platform (CMP) designed to help publishers seamlessly align with the rapidly changing global privacy regulations. This strategic acquisition reinforces InMobi’s commitment to bolstering its privacy management platform for mobile app and […]
Giant step in Gravity Global’s expansion adds expertise and technology to answer the challenges for global brands looking to drive sustainable growth. Gravity Global has acquired 9thWonder, a full-service marketing agency with innovative approaches to media, data analytics and creative execution. The acquisition grows Gravity Global by 40%, accelerating its U.S. expansion, and deepening its global, […]
Independent brand consultancy Mr B & Friends has acquired FutureKings, as it continues to capitalise on the rapidly growing demand seen for brand strategy in the SME segment. FutureKings, launched in 2016 by Executive Creative Director Steven Anderson and Managing Director Ben Mott, specifically develops brand strategy and identity programmes to support ambitious start-up and […]