Verizon Media’s RYOT Studio to bring next-gen content experiences to the UK via Digital Catapult partnership

Verizon Media’s RYOT Studio to bring next-gen content experiences to the UK via Digital Catapult partnership

Verizon Media and Digital Catapult, the UK’s leading advanced digital innovation centre, and Arts Council England announce a new partnership that will see RYOT Studio, Verizon Media’s content marketing and XR experiences arm, sponsoring CreativeXR as its ‘Exclusive AR/ MR partner’. The deal will also facilitate the building of next-gen content experiences for RYOT’s clients […]

Coding identified as top ‘superskill’ for future creatives, as areas like VR and 3D lag, says OLIVER

Coding identified as top ‘superskill’ for future creatives, as areas like VR and 3D lag, says OLIVER

Tomorrow’s creatives will need to have their feet firmly on the ground, with a working knowledge of coding, augmented reality, public speaking, trend identification and user experience cited as key skills, according to new research from in-house agency OLIVER. The agency canvassed 200 creatives working across FMCG, beauty, finance, media, healthcare and automotive, to identify […]

Toyota launches AR app to provide a peek inside one of its hybrid models

Toyota launches AR app to provide a peek inside one of its hybrid models

Brandwidth, the digital agency which specialises in providing practical innovation, has today announced the launch of a new Augmented Reality (AR) experience for Toyota GB, which enables customers to ‘see inside’ the carmaker’s C-HR model. The new Toyota Hybrid AR application uses Augmented Reality technology and objective recognition software to overlay graphics of the inner […]

LEGO is launching its first AR-enhanced building set and app

LEGO is launching its first AR-enhanced building set and app

The LEGO Group unveiled LEGO Hidden Side, an augmented reality-enhanced LEGO play theme where kids must turn a haunted world back to normal, one ghost at a time. It is the only play experience available that fully and seamlessly integrates augmented reality (AR) with physical construction to reveal a hidden world of interactive play. LEGO […]

WARC launches Marketer’s Toolkit 2019

WARC launches Marketer’s Toolkit 2019

WARC, the global authority on advertising and media effectiveness, has released Marketer’s Toolkit 2019, an annual report outlining the priorities of, and challenges facing, brands in the year ahead – as well as guidance on how to meet them. The report is centred on a survey of more than 800 senior marketing and advertising professionals […]

Isobar launches ‘Augmented Humanity’, their trends report for 2019

Isobar launches ‘Augmented Humanity’, their trends report for 2019

Isobar, a leading global digital agency, released ‘Augmented Humanity: Isobar Trends Report 2019‘, an exploration of five digital trends for 2019. The report explores the extent to which humanity will work in harmony with technology to expand and enrich life in 2019. Written by the innovation and strategy experts across Isobar’s 85 offices in 45 […]

Tribal Worldwide London and Snapchat bring the joy of Volkswagen GTI driving to your fingertips

Tribal Worldwide London and Snapchat bring the joy of Volkswagen GTI driving to your fingertips

Tribal Worldwide London, adam&eveDDB and Snapchat have come together to create the world’s first mobile phone-based interactive GTI race track for Volkswagen UK, connecting with GTI admirers across the UK and using cutting edge Augmented Reality (AR) to celebrate the joy of driving and deliver the latest instalment of the Volkswagen GTI ‘People’s Supercar’ campaign. […]

AR Campaign Releases the Dark Spirit of The Kraken Spiced Rum in Manchester

AR Campaign Releases the Dark Spirit of The Kraken Spiced Rum in Manchester

Spiced Caribbean rum brand The Kraken is launching an interactive out-of-home (OOH) campaign using augmented reality (AR) to invite people to star in their very own advertisement with the mythical sea beast. Planned by Media Campaign and created in conjunction with Ocean Labs for Proximo Spirits, the eight day campaign breaks across Ocean’s The Loop city […]

City dwellers play keepie-uppie with gigantic AR boot in new Timberland activation

City dwellers play keepie-uppie with gigantic AR boot in new Timberland activation

 Timberland launches a spectacular new augmented reality activation to promote its new ‘CityRoam’ collection. Created by experiential innovation agency, Wildbytes, the activation invites urban explorers to discover their city from a fresh perspective. The innovative concept was developed in line with Timberland’s communication strategy, which echoes the brand’s exciting evolution from its rich outdoor […]

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