Honda asks “Are You Type R?” in European launch campaign for new Civic by Southpaw
![Honda asks “Are You Type R?” in European launch campaign for new Civic by Southpaw Honda asks “Are You Type R?” in European launch campaign for new Civic by Southpaw](https://marcommnews.com/wp-content/uploads/2017/08/Cover-FR34-300dpi-701x394.jpg)
Honda Motor Europe has launched an emotionally charged campaign to promote the launch of the new Civic Type R. The “Are You Type R?” campaign, which comprises online content/VOD, press and OOH, and was created by the Hakuhodo-owned Southpaw, which won the account in April following a competitive pitch. It positions the Civic Type R […]