“ONLY” reclaims the brand’s iconic status in the beer category Peroni Nastro Azzurro, the world’s Number 1 premium Italian lager, has launched its new global platform, “ONLY”. Created by McCann London, the platform positions the brand as a stylish, Italian icon of the beer category, defying category conventions to bring boldness and iconicity back to […]
McCann Worldgroup, led by McCann London, has been named the Global Agency of Record for Peroni Nastro Azzurro (PNA), the world’s #1 premium Italian lager. The agency, which won the business following a competitive pitch run by AAR, takes on the task of delivering a long-term, global core creative platform that will serve as the […]
Following a multi-agency pitch, London-based creative agency ignis is celebrating a new account win with Asahi UK. ignis will be the lead On and Off Trade agency across the UK and will utilise its industry-leading experience to create multifaceted campaigns across Asahi UK’s full portfolio of brands. Founder and Managing Director of ignis Stephanie Whitaker […]
Super-premium Italian beer brand Peroni Nastro Azzurro has announced a new logo, bottle and glassware, with identity and packaging developed by Nude Brand Creation. The renovation is the most significant for the global brand since 2005 and re-affirms the brand’s position as a global Italian style icon. With style at its heart, Peroni Nastro Azzurro’s […]