ignis will be the lead On and Off Trade agency across the UK and will utilise its industry-leading experience to create multifaceted campaigns across Asahi UK’s full portfolio of brands.
Founder and Managing Director of ignis Stephanie Whitaker said: “We couldn’t think of a better way to celebrate our 30th anniversary than to add brands of the renown and calibre of Peroni, Asahi Super Dry and Meantime to the agency, we cannot wait to see the campaigns come to life.”
The Japanese beer group was founded in 1889. Asahi offers a wide range of well-known brands like Super Dry, one of their best-selling international brands to recently acquired London Pride.
“From our very first meeting we were blown away by the creativity and passion for our brands on show from the whole ignis team,” says Tom Smith, Head of Trade Marketing at Asahi UK.