TBWA\Group Singapore creates new ‘Champions’ global brand campaign for Standard Chartered

TBWA\Group Singapore creates new ‘Champions’ global brand campaign for Standard Chartered

Standard Chartered has launched a new global brand campaign created by TBWA\Group Singapore, refreshing the bank’s commitment of being ‘Here for good‘. The brand promise was introduced in 2010, and showed how a bank could be a force for good by promoting economic activity that has a positive social impact. But as the world progressed, […]