Volvo unveils exclusive interactive cinema ad campaign to promote the XC90
Volvo has created a 90-second video that’s exclusively playing in movie theatres and allows viewers to collectively interact with the ad through their body motions. Created in partnership with technology company Audience Entertainment, the ad is currently airing in 100 Screenvision theaters and promotes Volvo’s new XC90 model. The move is the car brand’s latest […]