Mindshare launches audience-first customer decisioning tool, DX
![Mindshare launches audience-first customer decisioning tool, DX Mindshare launches audience-first customer decisioning tool, DX](https://marcommnews.com/wp-content/uploads/2019/03/mindshare-sharelogo.jpg)
Mindshare, part of WPP, announces the launch of its audience-first customer decisioning tool, DX. By leveraging user experience principles in its approach, DX is able to reveal much more nuanced decision-making behaviours than many industry frameworks, unlocking new avenues of growth for clients. The launch is in response to emerging changes that Mindshare is seeing […]