JCDecaux connects 100% of its DOOH inventory to programmatic in 9 Latin American markets

By on    AdTech, Agency, Latest, Media  

JCDecaux connects 100% of its DOOH inventory to programmatic in 9 Latin American markets

JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces the launch of its programmatic digital Out-of-Home (pDOOH) offering in 9 Latin American markets – Panama, Costa Rica, Guatemala, El Salvador, Honduras, Nicaragua, the Dominican Republic, Ecuador and Paraguay – reinforcing its commitment to innovation and the digitisation of Out-of-Home (OOH) advertising […]

New media research by GlobalWebIndex reveals valuable untapped TV audience

By on    Latest, Marketing, Media  

New media research by GlobalWebIndex reveals valuable untapped TV audience

New research by the International Television Research Group (inTV) and GlobalWebIndex has identified an untapped TV audience of 112.5 million consumers who are frequent consumers of international TV channels, but who fall outside of the top income segment that advertisers usually target through ad campaigns on international TV channels. International TV channels (i.e. those that […]