Integrated campaign celebrates the partnership that’s changing the protein-enriched dairy category with influencers GK Barry and Paul Olima Müller, the nation’s favourite dairy brand, today launches ‘Together Hits Different’: the new integrated campaign promotes Müller’s partnership with Europe’s number one nutrition brand, Myprotein. Müller and Myprotein have collaborated since September 2024: since then the partnership […]
JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces the launch of its programmatic digital Out-of-Home (pDOOH) offering in 9 Latin American markets – Panama, Costa Rica, Guatemala, El Salvador, Honduras, Nicaragua, the Dominican Republic, Ecuador and Paraguay – reinforcing its commitment to innovation and the digitisation of Out-of-Home (OOH) advertising […]
New research by the International Television Research Group (inTV) and GlobalWebIndex has identified an untapped TV audience of 112.5 million consumers who are frequent consumers of international TV channels, but who fall outside of the top income segment that advertisers usually target through ad campaigns on international TV channels. International TV channels (i.e. those that […]
