Miroma acquires majority stake in Ad Results Media from Shamrock Capital, strengthening its position as a global leader in entertainment marketing and the creator economy Global independent marketing and content company Miroma Group today announced it has acquired a majority stake in Ad Results Media (ARM) from Shamrock Capital, a Los Angeles-based investment firm specialising […]
Avelo Airlines has appointed Brandon as its creative and media partner following a competitive agency review. This partnership began in May 2026 and will see Brandon lead development of Avelo’s Summer 2026 campaign, including creative strategy, campaign development, production, media planning, buying, optimisation, and reporting. The engagement is structured as an initial project assignment, with the potential to […]
Creative advertising agency BMB is behind a new campaign to cement Dairygold spread as an iconic Irish brand. The campaign, titled ‘Joy that Spreads’, breaks in Ireland on 22 June, running for two months across TV, social and radio. The hero spot is a modern portrait of the joy that exists within Irish households, and […]
The launch of the “Dreams of Europe” audio service by sports betting brand Oddset, with the help of the Stockholm-based communication agency Perfect Fools, showcases the power of AI in creating immersive experiences for sports fans. The service consists of 32 AI-generated radio commentaries that allow football supporters to dream about how their team wins […]
Independent agency Madwell is breaking its first work this month—after becoming AOR in a competitive pitch earlier this year—for Denon, the 100+-year-old audio brand. Following in the footsteps of extensive global brand research, “Crafted for the Sound-obsessed” reinforces Denon’s commitment to craftsmanship and sound mastery, speaking to the unique group of people who don’t just listen to sound—they […]
Global development partnership with Teliporter Group’s Antenna International. Creative pioneer Ray Mia joins as Free Turn Audio President of Strategy
Total entertainment company, Free Turn, has announced the launch of Free Turn Audio, a specialist immersive audio company to work alongside its film, television and brand funded entertainment offering. The company will focus on premium scripted and factual audio with potential to extend storylines across media including TV, film, experiences and gaming. Projects will be financed by diverse […]
Looking at trends that will define media, tech and marketing in 2021, amp – world-leading sonic branding agency – has earmarked the four key audio technology trends that we need to be listening to. Based on interviews and interactions with more than a hundred leading brands, amp has identified the areas of sonic branding and tech innovation […]
Mixcloud is 10. To mark the occasion the audio streaming platform is launching an all-new brand identity, created in collaboration with digital-first design agency Studio Output. At the same time Mixcloud is announcing its mission for the next decade: to get more fans directly supporting the creators and cultures they care about. Making waves in […]
2019 was a huge year for the audio industry with Spotify leading a wave of investment and innovation that’s accelerating the growth of podcasting. Time spent listening to online audio reached a record high, while in the US, the number of people who are monthly podcast listeners is expected to climb to 106 million by 2023. Simultaneously, […]
A new ground-breaking scientific study, commissioned by Beano, has sought an answer to the age old question of what makes farting funny and reveals the world’s funniest fart sound. The new in-depth study titled “The Flatulence Report” also finally unveils the mathematical formula to the wind most likely to have listeners laughing. With the help of Beano […]