Mixcloud turns 10 and launches new brand identity created with Studio Output

Mixcloud turns 10 and launches new brand identity created with Studio Output

Mixcloud is 10. To mark the occasion the audio streaming platform is launching an all-new brand identity, created in collaboration with digital-first design agency Studio Output. At the same time Mixcloud is announcing its mission for the next decade: to get more fans directly supporting the creators and cultures they care about. Making waves in […]

Spotify Launches Streaming Ad Insertion

Spotify Launches Streaming Ad Insertion

2019 was a huge year for the audio industry with Spotify leading a wave of investment and innovation that’s accelerating the growth of podcasting.  Time spent listening to online audio reached a record high, while in the US, the number of people who are monthly podcast listeners is expected to climb to 106 million by 2023. Simultaneously, […]

Beano unveils the world’s funniest fart according to science

Beano unveils the world’s funniest fart according to science

A new ground-breaking scientific study, commissioned by Beano, has sought an answer to the age old question of what makes farting funny and reveals the world’s funniest fart sound.  The new in-depth study titled “The Flatulence Report” also finally unveils the mathematical formula to the wind most likely to have listeners laughing. With the help of Beano […]

New Hefty campaign reinforce craft and the ability to turn the most crazy creative ideas in sound

New Hefty campaign reinforce craft and the ability to turn the most crazy creative ideas in sound

Hefty, the Brazilian audio producer led by Edu Luke, reinforces the meticulous character of its work with a new creative concept, presented in their ad campaign. Created by Rapp Brazil, the strategy brings Luke himself as protagonist in a totally unusual environment, designed to illustrate their ability to make happen any crazy creative idea in […]

Outfox the competition: First content marketing trends podcast launches

Outfox the competition: First content marketing trends podcast launches

BrandContent has launched a new podcast – Outfoxed: The Disruptive Content podcast – the only podcast focusing on emerging content marketing trends. Hosted by the BrandContent team, the podcast is a series of 15-20 minute episodes interviewing industry thought-leaders from around the world analysing trends including; voice search, content automation, CRO, robot journalism, and AI.  […]

Former Adelphoi management team launches new sonic branding agency DLMDD

Former Adelphoi management team launches new sonic branding agency DLMDD

Max De Lucia, Greg Moore and Sascha Darroch-Davies have walked out of senior management roles at music and sound collective Adelphoi Music, joining forces with former FRUKT MD Jeremy Paterson to start DLMDD – an international sonic branding agency. Drawing on backgrounds at the forefront of music production and branding, De Lucia, Moore, Darroch-Davies and […]

Deezer Partners with Triton Digital to Launch New Mobile Programmatic Audio Advertising

Deezer Partners with Triton Digital to Launch New Mobile Programmatic Audio Advertising

Deezer Brand Solutions, the ad-sales house of global music streaming service, Deezer, has launched mobile programmatic audio advertising for its free users through a new partnership with Triton Digital, the leading technology and services provider to the global audio industry. The new partnership will significantly improve advertising efficiency and will bring more value for both […]

Netflix’s ‘Lost in Space’ unveils Google smart-speaker adventure

Netflix’s ‘Lost in Space’ unveils Google smart-speaker adventure

Netflix is promoting its “Lost in Space” reboot with a new interactive audio adventure on Google’s smart speakers: The “Lost in Space” audio game encourages participants to help key characters of the show after their spaceship crash-lands on an unknown planet. The audio adventure, which lasts between 5 and 6 minutes, features a branched narrative […]