Generation Z want to see authenticity in their fashion brands, but what does this mean?

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Generation Z want to see authenticity in their fashion brands, but what does this mean?

New research has highlighted how fashion and sportswear brands can define ‘authenticity’ to Generation Z. According to UK consumers aged 16-24, it’s about caring about their customers (71%), a good range of clothes (71%), being true to their values, being friendly, and caring about their employees (all 66%). However, younger audiences in the UK are […]

UK consumers buying from brands that take a stand on issues they care about & ditching those that don’t, says Accenture

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UK consumers buying from brands that take a stand on issues they care about & ditching those that don’t, says Accenture

Over half of UK consumers (53 percent) prefer to buy goods and services from companies that stand for a shared purpose that reflects their personal values and beliefs, and are ditching those that don’t, according to new research from Accenture. The fourteenth annual Accenture Strategy Global Consumer Pulse Research – ‘From Me to We: The Rise of the […]