Assumptions about what consumers want challenged by new global retail research Consumers want physical experiences but retailers are falling short, new research shows. Spaces That Feel: Consumer Realities, a global survey of over 5000 consumers in 10 cities, found that only 24% of vivid spatial memories come from branded environments, despite the industry push for brand-led […]
With its second acquisition of 2021, Impact offers the most comprehensive set of technology solutions for all players in the partnership ecosystem
Impact, the global leader in partnership automation, today announced the acquisition of Affluent, the leading analytics and automation platform designed to help agencies manage partnership programmes for brands at scale. This acquisition, the second for Impact in 2021, furthers Impact’s investment in the Partnership Economy, offering brands, publishers, and now agencies world-class technology solutions to successfully manage and grow […]
Impact, a natively-integrated suite of products for fraud protection, marketing attribution and analytics, and performance partnership management and optimisation, announced the complete acquisition of Mediarails. The acquisition adds full CRM and marketing automation capabilities to the Impact service offering for the discovery, recruitment and engagement of new digital marketing partners, including influencers. “As the market […]